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Professional Search Engine Optimization Services

The world of the Internet is becoming more and more complex and multifaceted as newer technologies are invented frequently. The growing competition amongst websites and the increasing power of Google have changed the scenario completely.

What is Search Engine Optimization or SEO? In simple words, search engine optimization or SEO is a set of techniques which is used to optimize your websites for search engines. Search engine optimization is an art of making websites more visible and attractive to web users. It also helps to increase the volume and flow of traffic to a website from search engines via organic or algorithmic search results.

Unfortunately, Search engine optimization is not as easy as it sounds. The rules keep changing constantly as the web evolves and you need to keep updating the techniques with them. If you do not have the time to learn new techniques every time, it would be best to rather focus on your core business and hire some professional search engine optimization company to promote, market and optimize your website. You need the services of an SEO expert who will first work by understanding your business aim.

There are many companies who offer professional search engine optimization services. When you look for such services, make sure that you first compare and then decide. Choose a company that has some expertise and a proven track record in SEO services. The SEO services that most professional firms offer usually include online market research, on-site optimization, copywriting, off-site optimization and marketing and tracking and ROI analysis.

The success of your business will often rely upon proper promotion of your online business. Firms that offer professional and experienced search engine optimization (SEO) services are important and more individuals every day are realizing this fact.

Outsourcing Technologies, an Indian SEO company offers professional search engine optimization (SEO) services to optimize your website and drive quality traffic to your website. The company offers various SEO services like website analysis, competitor analysis, keyword research, on page optimization, off optimization, blog marketing, article syndication, directory submissions, social bookmarking, Google Analytics and other internet marketing techniques.

If you want professional search engine optimization services for your online business, please visit the site http://outsourcingtechnologies.com]

Website Search Engine Optimization & SEO Experts

While most online business owners are aware of the importance of Search Engine Optimization (SEO), they are unsure how to optimize their website. It is quite rare that an untrained individual will be able to perform SEO even with the guidance offered for free by Google. Finding the best website Search Engine Optimization SEO expert to perform the work on your behalf is simply a better choice because SEO is difficult, involves hard work and perseverance. Understanding what to look for makes finding the perfect expert easy.

First, you need to realize what a qualified website search engine optimization expert can do for you. The world of SEO is actually quite complicated. The formulas utilized by the various search engines are always closely guarded. This means that the processes used to optimize a website are based on experience, industry news and even intuition. For example, at one time Keyword metatags played a large role in the ranking process. Trial and error has shown that today, these same tags don’t play as large a role—remember that because the actual algorithm used by search engines are secret, we can’t know for sure what role they play; we can only deduce that they are not as important as they once were. Obviously, working with an SEO professional allows you to take advantage of this experience and on-the-ground knowledge.

To find a website search engine optimization SEO expert, there are several things to keep in mind and look for:

Extensive Keyword Research – this is absolutely essential.  If you don’t know which keywords have the best potential and have the greatest relevance, you will begin your internet marketing with a shaky foundation at best.  Many think they know their keywords and they are almost always wrong.  Few recognize how many variations of words and phrases are actually used by real people who are searching for their products and services.  It is only through extensive research, using sophisticated tools and methods, can all keywords of value truly be identified and included in the online marketing plan, while those keywords with poor potential can be eliminated or deemphasized from the thrust of the plan.

Onsite Search Engine Optimization – this is nothing more and nothing less than the processes involved in making certain that your web pages are clearly understood by the Google Spiders.  The effective use of title tags, meta tags, keyword architecture, and dozens of other elements all work together to quickly tell the spiders what your website is all about.  This is the most basic essential service that all Search Engine Marketing Company must perform very well.  Poorly done, Google will never give your pages the credit they should get for the keywords you are targeting.

Content – onsite and offsite.  Content is probably the least emphasized, yet the single most important component necessary to successfully compete for high search engine rankings.  I suspect this is the case because it requires the most commitment, the hardest to do consistently and over a long period of time and it requires the SEM to “level” with the potential client about the plain truth about SEM; no matter how much or little you are paying your Internet Marketing Company, it will be completely wasted if you don’t have a strong commitment to regular additions of unique (non-duplicate), highly relevant content.  If the company you are interviewing do not stress this, or even mention it, head for the hills!

Live Results / Deep Results – when you are interviewing an Internet Marketing Company, you must see live and “deep” results for existing clients.  Live results is simply going to Google, entering a keyword provided by the company and verifying first page results for one of their clients.  Verify that the client is actually a client usually by seeing the Internet Marketing Company’s name in the footer on the home page.  Deep Results is the high ranking for many keywords for the same client … and … the keywords are at least moderately competitive (more than 250,000 competing pages).  Then get the same quality results for other clients and verify them live right in front of you from Google searches.

Existing Client Interviews – you must actually interview 1-3 clients, not only to verify the results, but to gauge the ranking the client gives to the SEM.  What are your experiences with the SEM?  How are they to work and collaborate with?  Are you planning on renewing their services?  Have you recommended their services before?  What improvements would you like to see from the SEM?  Don’t ask yes or no questions.  You won’t get the information you need.  Ask questions that require thought and listen, not only to what they say, but also how they say it.

Pricing – you need to know the pricing but not with the main objective of selecting the lowest number.  You need to know the numbers but you also need to know the following:

a)      What does the price include?  What does it not include?

b)      Are there any guarantees?  If there are guarantees, be very skeptical.

c)      Are all fees paid regardless of performance or are fees, at least to some extent, contingent upon performance?

There are literally hundreds of factors and sub-specialties that are well mastered at Optimum7 and are written about extensively through our website.  However, this 6-point checklist, well understood and followed will help anyone seeking to hire a professional Internet Marketing Company.

At Optimum7, we are Website Search Engine Optimization SEO Experts.  Contact us today.  The initial consultation is free!

The Need of Search Engine Optimization

Suppose you have opened a supermarket. But you forgot to give an approach road to it, did not advertise and also failed to give it a proper name, address etc. What would happen? No one would ever know of your store even if you pack the place with all the delicacies of the world. The same would be the result if your online business site were designed without incorporating any search engine optimization tools.

SEO is more or less a group of complex advertisement tactics. We all search the Internet for something. We enter our key word in the respective column of the search engine, and pages and pages of information regarding particular sites that match your keyword are arrayed before us. But let me ask you, how many of us go to the second or third page of the search results? Some people do not even look at the fourth or fifth entry and would revise their search parameters. This is why search engine optimization is a must to earn profits in any Internet based business.

The are many accepted tools and tactics in SEO operations that need to be incorporated at the time of site designing. The aim is to make the site search engine friendly, that is, your site should contain such accepted tools that would help the search engine pick up your site before others. Your site may gain more visibility if you optimize your site with the addition of shopping carts, content management systems and useful menus.

SEO is actually a professional job. There are umpteen search engine optimizers, as SEO professionals are fondly called, who can help you to design a website with optimal visibility. SEO operations may be either done as a stand-alone service or as part of a wider marketing campaign. For international markets, you may need to translate your web pages and register a domain name with a well-known domain and web hosting that provides a local IP address.

Each and every designer would invariably try to make his or her site come first in the race to be at the top rungs of a search list. Everyone in web designing industry increasingly understands the importance of optimization in the successful running of online business. So all of them would try to induce some tactics in order to outsmart others. This kind of competition had resulted in dishonorable SEO practices, but search engines have tried to cut away this menace by employing some filtering tactics on their part.

Let me conclude like this – Search Engine Optimization helps potential clients reach your site without any hindrance. So it is a necessity.

Suppose you have opened a supermarket. But you forgot to give an approach road to it, did not advertise and also failed to give it a proper name, address etc. What would happen? No one would ever know of your store even if you pack the place with all the delicacies of the world. The same would be the result if your online business site were designed without incorporating any search engine optimization tools.

SEO is more or less a group of complex advertisement tactics. We all search the Internet for something. We enter our key word in the respective column of the search engine, and pages and pages of information regarding particular sites that match your keyword are arrayed before us. But let me ask you, how many of us go to the second or third page of the search results? Some people do not even look at the fourth or fifth entry and would revise their search parameters. This is why search engine optimization is a must to earn profits in any Internet based business.

The are many accepted tools and tactics in SEO operations that need to be incorporated at the time of site designing. The aim is to make the site search engine friendly, that is, your site should contain such accepted tools that would help the search engine pick up your site before others. Your site may gain more visibility if you optimize your site with the addition of shopping carts, content management systems and useful menus.

SEO is actually a professional job. There are umpteen search engine optimizers, as SEO professionals are fondly called, who can help you to design a website with optimal visibility. SEO operations may be either done as a stand-alone service or as part of a wider marketing campaign. For international markets, you may need to translate your web pages and register a domain name with a well-known domain and web hosting that provides a local IP address.

Each and every designer would invariably try to make his or her site come first in the race to be at the top rungs of a search list. Everyone in web designing industry increasingly understands the importance of optimization in the successful running of online business. So all of them would try to induce some tactics in order to outsmart others. This kind of competition had resulted in dishonorable SEO practices, but search engines have tried to cut away this menace by employing some filtering tactics on their part.

Let me conclude like this – Search Engine Optimization helps potential clients reach your site without any hindrance. So it is a necessity.

How to Know Which SEO Software Tool Suits Your Search Engine Optimization Needs?

Search engine optimization has become the most crucial element of ranking high in the major search engines like Google, Yahoo, MSN, Altavista, Dogpile etc. There are several websites on the internet which boast about SEO techniques & tips and guarantee top placement in days. How do you believe and invest your hard earned money in a company who does not have a background in search engine optimization believing their claims?

The question is “are you ready to play a gamble with your site?” Honestly the answer would be a big NO.
No one would like to waste their money. So, what is the way out? How about doing your own search engine optimization? It is a very long drawn and tedious process if you do it manually. So, how to go about it?

Are there any softwares available to do the SEO?

Yes! there are several SEO softwares available in the market. But, for more details visit to www.sitemap-makers.com how do you know which SEO software is reliable and meet your search engine optimization needs and most importantly, whether they would live up to their claims?

SEO software is the answer to implement the major SEO techniques. What are they? SEO is primarily divided into two parts.

• On page optimization
• Off page optimization

On page optimization

On page optimization involves:

• Title Tags
• Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description.
• Alt-Image tags
• H1, H2 tags
• High keyword density
• Quality content
• Ease of navigation
• Internal Linking and more…..

Off page optimization

Off page optimization involves:

• Link Building to improve Link popularity
• Reciprocal Linking – Two way links
• Non-reciprocal linking – In-bound links
• Use of keyword rich anchor text in linking text
• Improving Google page rank
• PPC advertisements
• Directory submissions

It is a well known fact that off page optimization has more value than on page optimization. It does not mean that on page optimization has no value and requires no optimization. On page optimization has its value and should not be ignored.

There are several SEO softwares available to implement the off page optimization by improving link popularity by building both reciprocal and non-reciprocal links. There are websites which offer monthly membership accounts to use their Link Popularity software and some other websites have their software available for one time fee. For a beginner it is always better to go with one time fee software to keep the fixed expenses low. You are here to do business so you need to think and plan every dime you spend towards business success.

So, what to expect from a SEO software selling website?

• Not a one time seller without any future upgrades
• A website with good technical support
• A website with a proven track record
• A website with a forum with quality user feedback
• Most importantly these website’s SEO software should have good product reviews.

We see many SEO software companies doing their own product reviews and it looks more like self propaganda than an honest product review. We need websites who test and verify the claims made by for more details visit to www.offline-promotion.com the SEO software companies and publish their honest feedback. This would help the newbie website owners to make an educated decision after reading the detailed unbiased analysis published on a third party website.

There are very few websites that do this and should be encouraged to test and verify more of these SEO softwares and help the website owners to learn and implement the off page optimization techniques. This would save time and money of the online entrepreneurs to improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to the websites and hence more sales. It is a known fact that we can drive visitors to websites but converting them into buyers totally relies on how effective is the content and ease of website’s navigation.

We should develop effective content in the form of relevant articles linking to your website. Writing an effective article is a skill which needs to be developed by reading other articles and other e-books focusing on writing best articles. Now we should know the list of quality article directories to submit to in the right category. This would be another tedious and time consuming process and this demands SEO software whose sole aim is article submission to various article directories.

http://www.keyword-swipe.com
http://www.sitemap-makers.com

Can i help you about search engine optimization tools

If you have observed yourself pondering ways you can get much more visitors to your web blog then it’s not just you. Any individual in the field of internet promotion might possibly be normal to ask yourself tips on how to make increased traffic. It could be pretty annoying whenever you feel as though you have done all you can do to drive traffic. Well, there isn’t any longer a necessity to feel irritation. You can learn to drive traffic like a pro by implementing some great search engine optimization software offered inside the internet marketing field.

1. There are various internet promotion experts in the field that have already tips and instruction to consider in the form of programs and tools. Because you might know, seo makes perfect to getting the traffic general along with the greatest internet website marketing strategies could be close at hand if you just seek them out. You can certainly pick up on some great tips and tricks from the pros so that you can learn to be a pro yourself.

2. Again, you may have found that that inbound link developing is often a crucial SEO approach nevertheless do you know all there is to know regarding linking? You should recognize all the methods to develop backlinks as well as all the areas to develop them too. You are able to construct your backlinks through article submission sites, blogs, message boards, and even more. The main thing to keep in mind just isn’t to count out any option for building links.

3. If you wish to drive traffic as being a pro it’s essential to think as a pro. Exactly the best online professionals are at the top of search engine rankings so you shall learn how to do this. It is best to implement the most Google ranking tips that you pick up on during your internet marketing journey. Google is the top internet search engine in the world. Don’t you want to part of the best in the world. Keep this in mind for optimum web marketing success.

For more tips, feel free to visit our site: search engine optimizing
Once you turn into distressed because you feel as though you’re to not get a sufficient amount of visitors to your site remember which you can feel the same financial success as the pros. Learning essentially the most updated and leading edge traffic generation methods will ultimately put you in from the realm of financial security that you dream of.

This author may help you learn some great obtaining the traffic solutions such as gaining from various Website positioning Software. It is also recommended to implement some very nice google ranking tips to assistance with your obtaining the traffic as well.

Benefits Of a Professional Search engine optimization Company

When you have a website that requirements more visitors coming to it, you should believe about utilizing a professional Seo company to help you do this. You will find many advantages of utilizing a professional Seo company instead of performing it yourself. Right here is what you need to know.

The first thing which you have to understand is the fact that Search engine optimization stand for Search Engine Optimization. If you do not know this, then you will require to get a professional company to help you out, because there is a lot to performing correct Search engine optimization, and if you do not know what Search engine optimization signifies, then you cannot accomplish the task of the higher ranking on search engine in a short period of time.

With a professional Search engine optimization company it’s far simpler for you personally to create money. Why? Nicely, a professional company has the signifies, the man power and also the correct knowledge to complete the work quickly and correctly. You will get the top placement for all the keywords you would like having a professional company that is very good.

When you are looking at Search engine optimization you should be thinking about an on-going point. With new website coming out every day the keyword placements frequently change. This is why it’s essential for a professional Search engine optimization company to focus solely on that area for you to ensure that you don’t have to worry.

The keywords are the most essential component of the Search engine optimization procedure, as this will reflect what people will kind into search engine to discover your site, and other websites like yours. This is why you need to make certain that the keywords you choose correctly reflect your business.

One with the essential points to check prior to you hire a professional Search engine optimization company is if they cover all region of website advertising and promotion too. This should be covered as part with the Search engine optimization work involves this. This includes points like posting blogs and forum comments, creating website links, listing in directories and article writing.

So, if you want to make certain your website is at the very best with the search engines you ought to make a plan to employ a professional Search engine optimization company. You are able to easily find good ones by checking some websites which are at the very best of search engine results. Discover out what companies they use.

If you feel that you need to get Seo done on you website, find a good professional Seo company and ask them about the free of charge Seo analysis tool they provide, all of the good ones provide you this support for free of charge.

Selecting a Search Engine Optimization Company?

A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month.

Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions.

Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine’s index.

A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a search engine spider and divert them to this special page, which is set-up to artificially boost your search engine position.

Doorway or bridge pages utilize the same concept, but often reside on an entirely different server. Google, one of the largest and most important search engine on the Internet, will remove your website from their index if they detect you have cloaked pages. Never employ any company that uses this technique!

Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you.

Obviously, this would seriously compromise the effectiveness of the search engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee in writing, and make sure it is legally binding.

Of course, one of the most important factors you want to check out is the company’s track record of results. However, don’t take the company’s word for it. They will undoubtedly be slanting their results in order to sell their services to you.

To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers.

Ask them which engines they have achieved the best results on. The ones that are important are the most popular engines, and these are the ones you want to see good results on.

Next, find out what keywords and phrases they are claiming great results with. It’s easy to get high rankings with unpopular words. For instance, the keyword “cat leashes” will get high popularity ranking because no one else would think of using it.

What you are looking for is good results using popular keywords. Check out the software Wordtracker, available at www.wordtracker.com. You can order a free trial, or a subscription ranging from 1 day to 1 year.

This software rates the popularity of keywords and phrases based on actual search engine use.

Next, look for good results over an entire site that the company claims to have successfully worked for.

You want to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for.

This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

When you are checking out SEO companies, make sure they have actually done the work they are claiming to have done. Some companies will use other company’s results in order to get you to sign on with them.

If you are in doubt, call the company they are showing you results for, and ask for the name of their SEO company.

It’s important to keep in mind that a successful search engine optimization campaign will result in maximum exposure across a wide range of popular search engines using a variety of keywords and phrases.

This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy.

Ask the search engine optimization company you are considering for a report that shows you rankings across a number of popular search engines for a period of at least six months.

Remember: search engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your search engine positions. That company must also be able to adjust its strategy in the event that search engine rankings drop.

Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month.

Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site.

This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your search engine marketing campaign, not just an information gatherer.

Obviously, your finances have to figure into your choice of company, but bear in mind that a SEO company is crucial in the success of your marketing campaign. It is not just a casual accessory.

If you cannot afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place.

Seven Free Search Engine Resources You Should be Using Now

Ask any business person who’s website is at the top of the search engines if his/her site is making money, and the answer is almost always “yes”.

An example is Glenn Canady, the author of “Gorilla Marketing” who employed only one of these strategies, and it made him over million dollars.

The fact is, search engines can get you an enormous amount of traffic, and it’s traffic to your sites that’s free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I’ve included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.

1. Optimize your site.
To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

a. Search Engine Optimization Fast Start Ebook will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I’ve seen on search engine optimization.

b. Web CEO – This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I’ve ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a search engine optimization course as part of the package.

2. Develop a linking strategy.
One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that’s another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

To help you develop an effective strategy, I recommend that you read “Linking Matters” – This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.

3. Develop a content strategy.
The truth is, “Content is King”. Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

No other strategy that I have employed has brought me more business than this one.

To find sites that accept articles, go here: This is one of the sites that I use because it’s one of the oldest and most reputable sites online for finding information on ezines. Unfortunately, there’s no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.

However, if the thought of writing your own content gives you nightmares, there’s a way around this.

You can use public domain information. Public domain information is information that is free to use because it’s in the public arena, or the copyright has expired.

To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum – You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.

The third content strategy you need to consider is blogging.

What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.

Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.

Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.

Finally, to keep abreast of what’s happening with search engines, you need to subscribe to Search Engine Watch – This site offers tons of resources, news, and a newsletter on search engine optimization.

Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.
If you want to effectively market your website in the search engines, these free tools are the best for helping you raise your search engine rankings.

Search engine optimization (SEO)

World’s major SEO companies

Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka,EuroPages, Free Find , Go.com, Mirago, Nerd World, Northern Light , Open Directory Project, OpenText , Planet Search, Scoot, Starting Point , UK Directory , Webtop, Yellow Web

SEO an Overview
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay.com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.

Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages…

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.

The overall SEO involves:

• Attracting prospects to a web site

• that is properly designed to encourage visitors to browse like Web Site Design

• leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

• Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

The overall SEO involves

• Attracting prospects to a web site

• That is properly designed to encourage visitors to browse like Web Site Design

• Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

• Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

SEO Case Study

• Do you have any intent to sell your product yourself?

• Do you have any intent to sell this product through a traditional retail channel?

• Have you decided to sell this product via the Web?

• Determine What You Have To Sell

• Determine Who Already Needs What You Have To Sell

• Determine What They Will Pay For What You Have To Sell

SEO Guidelines

• Obtain A Domain Name And Site Host

• Search Engine Marketing Through Links

• Search Engine Marketing Through Public Relations

• Search Engine Marketing Through Banners and Print Media

• Search Engine Marketing Through Strategic Relationships And Reciprocal Links

• Search Engine Marketing Through Email Discussion Groups And News Groups

• Search Engine Marketing Through A Bulk Email Program (Careful!)

• Measure Progress And Change Only One Thing At A Time

• Proceed to Search Engine Placement Tactics and Tools Page

Develop A Website Using These Principles:

Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

1. It must showcase the need that your product addresses (public interest)

2. It must showcase the solution that you are offering.

3. It must provide instant gratification (for information and access to the solution).

4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.

5. Allow the visitor to buy your product (or, if a service, allow them to contact you).

6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!

7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

8. Change the site often (at least once per week) to give users a reason to visit again and again.

9. Consider offering a “gift” to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own “tell-two-friends” referral script on our site.

10. Have the site be “High Class”. Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.

11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.

12. Write the text and “storyboard” your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8½ x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of “cute”. And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.

13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.

14. Double check the site architectural concepts.

15. There are obviously “things” that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by “surfing” my links and those linked from our links.

16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.

17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.

18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.

19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.

20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don’t add graphics just to be neat — an animated mail box is really not something to add to a commercial site.

Follow these rules (mandatory for Free Site Listings)

• Make sure the site is rated for Family Viewing (keep it clean).

• Be courteous to other authors at all times — respect their copyrights, trademarks, and intellectual property.

• Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).

• Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.

• Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.

• If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don’t work and there may be legal problems).

• Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.

• If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!

Search Engine Placement through Search Engines, Links, and Awards
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.

Search engine placement requires some homework. Before making this commitment, make a written note with the below information:

1. Your Web address (URL) in the form of http://www.yoursite.com

2. Your email address in the form of yourname@yoursite.com

3. The title of your Home Page in the form of “yoursite -products for {need}”

4. A 40 character product description

5. A ten to twelve word site description (your site probably)

6. A twenty-five word site description

7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.

8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site

9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)

Mahesh Ugale

Netland India

5 Basic Search Engine Optimization Tips

Basic search engine optimization

What most people don’t know about search engine optimization is that 20% of what you do is on page. In other words your website does not have to be 100% completely search engine friendly but it does have to have some things in place that will help you have the search engines spiders knocking at your door. There are basically five things that need to happen on your website that are the most critical.

First of all title optimization is one of the most important areas for on page optimization. You need to make sure that the title of your website is the same keyword that you are trying to rank for. You need to make his title work for the search engines and let the search engines know that this is the key word or words that you are trying to get your site recognized for. Putting the key word in your title will let the search engines spiders know immediately how to classify your website.

The second thing that you should consider is your domain name that you choose. It has been found that using your keywords in your domain is very beneficial to the search engines, and they really liked to give you search engine ranking if your keyword is in the domain. Although domain names are very important for branding your business, the most important thing is that your website is getting traffic for your products. If branding your business is essential, then use our tips to make sure your inner pages of your website are optimized appropriately.

Using proper meta-tags is essential for your website. This is like telling the search engines exactly where you want your website to be placed. Imagine a room full of files with no names on them but your job was to put data file alphabetically. If this was the case you would not know where to start therefore by using proper meta-tags, you are given the search engines exactly the place of where to file your website.

Finally, you want to make sure that you use proper anchor text on your website. Anchor text is the key word that you are trying to rank for and having it late to another page on your site. It is anchor text should be optimized for search engine friendliness. If you are using images on your site, you may also want to consider using alt text for all your images. When the search engine spiders crawl your site they will then figure out how relevant your images are to your site. You want to use this to take advantage of every opportunity to tell the search engine spiders what your site is about.