cmoz.net

Search Engine Optimization Services

Search engine optimization services are important for ranking high in the search engines. To rank high in the search engines, there are many factors involved such as keyword relevancy. Ranking first in the search engines can have a lot of benefits such as targeting your audience for certain products and services. The amount of online visibility that search engine marketing services can hinder is important to the success of any website. With a strategic SEO plan, a website can gain the right recognition for brand management, information and marketing. These are all the things that are important to searchers on the Internet. They want to be able to trust your brand, product and services. With so many other choices on the web, SEO is important from keeping searchers from going to other sites.

Search engine optimization services can deal with the basics of SEO. They know how to improve a website’s traffic through the search engines effectively. This is important because readers and searchers on the Internet trust organic search results rather than paid advertisements (this is the case with Pay-per-click or PPC advertising campaigns). Organic results can be derived from using relevant keywords that are based around a particular topic or niche. When people see a PPC advertisement in the search results, they immediately become suspicious because they know someone paid to be in that listing. This can result in the loss of trust with potential customers and they might end up ignoring the paid ad. This results in only 20% of people clicking on PPC advertisements. When the campaign owner is spending over per click, you can only imagine the amount of money and time they are losing with these ineffective methods to gaining traffic.

Search engine optimization services are able to target the type of traffic you want using keywords. These keywords can be placed in titles, meta tags and other locations on your website. All the owner of the website has to do is keep feeding their website with fresh and relevant content in order to keep gaining traffic from the search engines.

Are search engine optimization services really that important for success? Search engine optimization services usually know the formula to getting your site ranked in the search engines. Since most people don’t use the traditional methods used back in the day to learn information and read on products/services, it is almost essential to implement SEO in order to target the vast amount of people who go online for their information. Over 75% of people located in North America use the Internet for their information and search engine optimization services are able to use this to their advantage. Search engine optimization services can get you the most traffic in the least amount of time without you having to pay large amounts of money. Every business should have a website in order to reach a larger crowd for their products and services. This is what most search engine optimization services know.

In all actuality, most people trust search engine results and they are more likely to click on a website that is listed on the first page. Over 90% of Internet browsers do this. There is no question to the amount of traffic that can be gained by placing number one in the search engines.

Search Engine Optimization and Search Engine Marketing – Is It The Same?

What is the difference between Search Engine Optimization and Search Engine Marketing? Is there any difference at all? Yes, there is a difference, although these 2 are often overlapping.

Search Engine Optimization (SEO) is by definition a professional technical skill which revolves around the way we code our website, and ensuring a particular website ranks well on the organic listing of major search engines, for a set of chosen keywords.

On the other hand, Search Engine Marketing (SEM) is to market a particular service or product through the major search engines, either by using pay-per-click, banners, etc. It will be somehow similar to physical marketing, whereby factors like brand, price, positioning and unique selling point become much more important.

For a business who wishes to establish its branding on the Internet, it will be silly to ignore the fundamental of search optimization even if they have the budget to drive traffic to their websites through pay-per-click programs like Adwords. To have a successful search engine marketing campaign, you will need both search optimization and pay-per-click.

A business can use search optimization to optimize a core set of keywords that are closely related to their business, while using Adwords to diversify into other market and creating more exposure for his or her business. As search optimization will usually takes months before one can see results, it will be wise for a business to use Adwords to target its core keywords at the beginning, until they are rank well on the organic listings.

In Search Marketing, we will be focusing more on keywords as we will need to bid for them. To have a successful search marketing campaign, you will need to find long tailed keywords, which refers to the larger selection of less frequently searched terms. For example, the keyword search engine optimization is considered a rather broad keyword, whereas the keyword ‘Singapore search engine optimization specialists services’ is considered a long tailed keyword. Of course, for all keywords that you choose, you need to make sure that they have enough search volume to drive enough traffic to your website.

Traffic from the search engines definitely plays a very important part in your online success. The traffic generated from search engines are more targeted and you will be able to benefit from them by converting them into your opt-in subscribers, and thus into future customers.

Hope that now you have a clearer understanding between the difference between search engine optimization and search engine marketing.

Search Engine Optimization (seo) Techniques

What is SEO?

1) SEO is search engine optimization. What does this mean? Well, it essentially means you are creating a site that is search engine friendly. Search engines, as you probably know, are responsible for a lot of your web site’s traffic. The more search engine friendly a site is, the greater the chance people using a search engine will find the site. Basically, by making your site SEO, you are increasing your traffic. That is why SEO is a very important part of current web master work OR VISIT www.the20seotools.com. Here are some essential SEO tips that every web site should follow. Design your web site by following these tips and I guarantee that visitors will have a great first impression of your site.

Search Engine Optimization Techniques -

Now that you know what SEO is, you will want to know how to apply it to your web site so that you, too, can reap the benefits. There are several SEO techniques to learn, and we will cover three very important ones that you can apply immediately to your site.

Search Engine Optimization Technique #1: Keywords and Key phrases-

The most basic SEO technique is that of the use of keywords and key phrases. Keywords are basically words that a search engine spider (basically a program which scans web sites and reports its findings back to the search engine database) is trained to find. If these words are found, the site is more likely to catch the attention of the spider and get listed. Key phrases are just like keywords, except they are basically two or more words strung together. For instance, a common key phrase might be cool web sites are. Using such a key phrase or key word enough can really help a site to become SEO friendly.

Search Engine Optimization Technique #2: Correct Titles

2) If you look at the top left of your web browser, you will notice a piece of text that states what site you are on and perhaps also gives a brief description of what the site is. This piece of text is known as the Title of a web page. The title is one of the first things a search engine spider will notice when visiting a site. For more details www.huge-niche-keywords.com Thus, it is important to make sure your web site has a meaningful title. The title should not include excessive amounts of keywords, and whatever keywords you do use should be relevant to the site at hand. Spiders have been trained to spot sites with excessive amounts of keywords and they will ignore such sites. So don’t ever overuse keywords.`

Search Engine Optimization Technique #3: Keyword Density-

There is such a thing as overusing keywords, and it can be worse than using no keywords at all in terms of getting ranked highly on a search engine. Keyword density is the number of keywords divided by the number of total words in a page. So if you have 500 total words and 10 keywords, you would have 2 and 7%.Anything more than this is considered keyword stuffing; anything less than this is considered too little to make an impact.

Five Search Engine Optimization Strategies for Newbie?s

Search engine optimization is a lot easier than you think. Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic.

Below are five tips for optimizing and submitting your site to the search engines:

1. Know your market.

This step is absolutely crucial. You need to know exactly who you are marketing your business to. If you don’t, you can’t drive targeted traffic to your site.

The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you’ll optimize your site for that market.

2. Target the right keywords.

Target the wrong keywords and no one will find you. That’s why it is really useless to use marketing tools like doorway pages.

The first thing you need to do is understand what your visitors are searching for.

The keyword terms you may want to optimize for, and what your potential customers are actually searching for, can be different.

Tools like Good Keywords can help you find out what others are searching for. The more times that a keyword or keyword term is searched for the better. To determine if you have a lucrative term, do a search in the search engines for the term. Make sure that you search for the exact term.

The more times a term is searched for, and the fewer the sites in the search engines, the more lucrative the term.

3. Learn search engine optimization.

When I first started marketing online, I read all of the guru stuff about buying banners, advertising, etc. The problem was that I just starting out. I was trying to make money, not give away everything that I had.

After becoming a search engine optimization marketer, I felt betrayed. Most of these people didn’t talk about search engine optimization because they didn’t do it. They simply took offline marketing techniques and adapted them to the internet.

Search engine optimization is one of those rare marketing techniques that have no corresponding offline marketing technique.

It’s an online technique. Period. If you want to be successful at it, then you need to learn how to do it. It’s not that hard.

One tool that can help you is Web CEO, This free software works for both PC and Mac. It includes all of the tools you need to optimize your site, and it’s free. It even includes step by step documentation to teach you search engine optimization: what works, what you need to know, and steps you can take to improve your rankings.

Read the documentation for this software, and you’ll know the most important things you need to know about optimizing your site for the search engines.

4. Optimize your site for the search engines.

Once you’ve learned the basics of search engine optimization, then it’s time to optimize your site for the search engines.

Start by selecting your keywords. You can use the Good Keywords software to help you.

You should optimize for no more than three keyword terms per page.

Once you have your keywords, plug your site into Web CEO. Remember, you are optimizing pages, not your site.

Analyze your site and see what changes you need to make. Once you’ve done that, you can edit and reload or upload your site to the internet.

5. Submit your site to the search engines.

There’s some disagreement on whether or not you should submit your site to the search engines, or whether you should just wait for the search engine spiders to find you.

I stand in the camp that says submit. The reason is that these search engines don’t always update the way they should, and although they claim that they will find your site, they may not.

I know this because I had one site that had never been found by MSN even though it was linked to all of my other sites and all of my other sites were fully included in MSN.

There are only five places that I recommend you submit, and you should do this manually. Although Web CEO has a submission tool, it’s better to submit your site manually.

Below is my list of where to submit your site:

These sites cover most of the internet. Before you submit, there are a few things you should know:

1. Alexi is part of Google search. You will get better results submitting here first. This site also allows you to include a thumbnail of your site. You will also get indexed faster.

2. Read the information on each site for getting included. The best way to learn how to market in any search engine is to read the information offered by the site. You’ll pick up valuable free tips directly from the source.

3. Once you’ve submitted your site, forget about it. Concentrate on building quality content and links to your site.

Seo Search Engine Optimization Tips

Search engine optimization (SEO) is a array of methodologies aimed at improving the visibility of a website in search engine record. Search Engine Optimization (SEO) involves the careful optimization of your web site to efficiently and reliably boost the web site visibility in the major search engines such as Google, Yahoo, Alta-Vista, Bing and many others. The higher a Web site ranks in the results of a web search, the greater the opportunity that that site will be visited by a web site user searching for goods, services or information connecting to your site. The upper a Web site ranks in the results of a search, the greater the possibility that that site will be visited by a user.
• Meta Tags
• Navigational links
• Rich Content
Meta Tags:
Meta Tags are imperative for your website’s overall visibility. Loads of search engines interpreat them from your site when you present it to them .Key meta tags that you can use:
Meta Title
The just resource sort that is currently in use is “document” This is the merely tag that you require to plant in for your indexing purposes.
Meta Description
Depending on the search engine, this will be displayed the length of with the title of your page in an index. “content” can be a word, sentence or even paragraph to describe your page but it needs to be keyword rich. Keep this rationally short, concise and to the point.
Meta Keyword
Choose whatever keywords you think are appropriate, separated by commas. After content, keywords are vital.
Navigational links:
Position these at the right or at the bottom, but not on the left, of the page. When the search engines “study” your site, they examine from the top left to the bottom right. Search engines put an emphasis on the first 100 words or text on the site. You do not require these words to be navigational links or Javascript. In a ideal world, you require to have your heading tags with your keywords in the beginning of your page. This being held, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first and therefore with a bit of luck the keywords as well, thus giving more weight to what’s significant on your page.
Rich Content:
I’ll say it again; Content is King. The added content you have, and the superior the content is; on your site the more probable someone is to stumble on what they’re looking for when they get there. Maintain your site very content rich. Have a assortment of pages and hencde a quantity of of use information.Update the site even twice a day if you have the time. Most significant; updating your site does not mean that you copy paste content from other sites onto your site.That will only ram your rankings further down. Don’t have any duplicate content! Replica  content is just simply BAD content. At the same time ,don’t spam multiple content across the alike website. When a search engine views or reviews a website, which they do regularly, at least every few months, it looks for definite characteristics set up in the content of website landing pages.

SUMMARY : Get Search Engine Friendly Site

The Internet is a growing area where more and more websites are coming into the affairs of every day. In addition, it is also increasingly difficult for a new website to get a good position in major search engines. However, you can get the best search engines by search engine optimization.

Here are some seo tutorial to help you get the best search engines.

1. Page optimization
The first thing you must take care to obtain good results on the search engine pages is very happy. If your site is the best type of content it is sure to receive excellent results. Do not put up mediocre content of your site because it will not good for your business.

2. If you want your site to be successful, you must opt for a simple navigation system clear. If your site is great, try to separate them into sections so that the visitor is able to navigate properly.
Good agreement is very important if you want to keep good rankings in search engines.

3. A good keyword research is very important for good ranking.Maintain a good density of keywords in your content to receive top rankings.

4. Once you get to know the keywords that have the highest demand, used in the titles of your articles and sections in order to receive huge search engine traffic. Use keywords intelligently and do not overcrowd your content with keywords most popular, because it would often turn against you!

5. Establish links of your pages. Link only to sites whose content is relevant to yours, so that the visitor reaches a page that is linked to your website or topic.

6. Although much emphasis is given to it, off page optimization is also important for search engine optimization. The first thing you need to worry about these links. Link to Web sites that are relevant to your page. Also, the link only to websites that have good quality. Link to Web sites and good will increase your credibility and demand, which, in turn, seek to improve your search engine results.

7. Submission to directories is another important traffic tactics. There are some directories that will accept your submissions for free, but there are some others who will charge a certain amount of fees. In case you’ll find a directory that is a reciprocal link, to avoid going unless you think it will greatly benefit from your website.

8. If you actively promote your website, you are sure of good search engines. You can submit your articles in the banks of the article. You can also gift items to those who accept it in exchange for a linkback.

9. Social networking is also a great way to make your site and achieve better results higher in search engines. However, be sure to follow the rules of social networking sites to ensure that website owners do not take action against you. read more at Diet Plan

How To Get Your Website Search Engine Optimized

If your website has a problem of not getting recognized by search engines there is just one solution. Get it search engine optimized by a SEO consultant. In the process you must not get caught to a scammer who will do a lousy job. There are so many of them around. Go for a professional company which has a proven track record. EvoWebServices is one such company.

One plus point with this company is their novel approach to customer satisfaction. They offer to test your website with your own pass word and find your website’s placing in the priority list of the search engine of your choice. Then they will do the search optimization of the site and show you that your search engine ranking has come close to the top. Once the job is done, you can do the payment. This is a novel experience for those who go looking for services. Normally what other companies do is to do the job after payment with a money back guarantee. Their approach shows the confidence they have on their professional staff.

When your website cannot generate the traffic you need, you can seek the services of EvoWebServices. They will do a free analysis and do the needful to get you on a good search engine ranking. They look at various aspects of your website such as optimized Meta data, optimized keywords lists, optimized H1 tags, SEO friendly back links and lay out of the website. Informative content is also one way of attracting attention of search engines but that could be looked after by you.

EvoWebservices provide their service in three types. The first one is that they have SEO packages which you can purchase and do the optimization yourself. The package is having both on and off page services. The second is that you can get the services of one of their consultant to help you. The third is the service of their experts on SEO. These experts have thorough knowledge on the way various search engines work. When they work with your website they give a guarantee that they will not use black hat methods to generate traffic. They will use only white hat methods only. If your site is found have used black hat methods Google will take punitive action against the site.

Testimonials for the efficiency of EvoWebServices are there in their website. They have brought a number of websites to the first ten choices of search engines. They have been able to get their own website to rank No. 1 in one pass word, No. 2 in another pass word and number 9 in yet another pass word. These are very clear evidence to their ability to do a good job of search engine optimization.

In case you buy their SEO package of get the service of one of their SEO experts He will do a good job. When your traffic increases as a result, you will recover the money spent for the job in a short time.

Search Engine Optimization for Super Affiliate Marketers – Link Building Tools

There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.

Search engines are into providing their users with the most relevant and up-to-date information to match the search term that was used.  They are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn’t relate to the search term, or if the results are old. People expect the most up-to-date and fresh information that is useful to them. 

Hire Backline Builders Robots and Create 10000 Backline in 2 Hours http://www.TopArticleSubmission.com/

Updating your website everyday and adding some materials will help you get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to boost traffic and sales. It is because over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely important to optimize your site for search engines for you to have the greatest deals in the entire world.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status. It is certain that the internet has grown so fast over the years and the competition for the best search engine position has created an enormous market. Therefore, better understanding the fundamental elements of Search Engine Optimization is vital for an online business’ success. 

Making use of effective search engine optimization techniques will improve the page rank of your website. There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently. This seems like a simple concept but there are many websites that fails to provide content that visitors find interesting. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You’ll surely have a step closer to achieving high page rank through search engine optimization.

The next significant factor for an effective search engine optimization is to include keywords and phrases within your content. To make sure that you are properly targeting your market, you have to make sure that the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you are unfailing with these techniques, then your overall search engine optimization will increase, boosting your page rank.

You should also have to develop a linking strategy as a part of your search engine optimization. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link that you have pointing back to you, that is another chance for your potential customer to find you. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

Another is to develop a content stratagem. People who get to search from the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build up content for your site. When writing articles to post on your site, make sure that you develop a clear means of arranging their content. You can do this by simply adding a new page to your site. This will allow room for extra articles to be added as you write them, and will allow you to build up an archive of articles which will maintain to draw online visitors. Make sure also that you have included your archived articles in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

140000 Articles For .95! Fast Turn times – Easy to Order                http://www.Free-Plr-Article.com

Always keep in mind that search engine optimization methods are important in developing your site’s status. With that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site’s popularity and coerce increased business through your online business.

Search Engine Optimization, a Trail to Online Marketing Success!

Do you need to market your services online? Most of the companies nowadays build their own website for the effective way of promoting their services/products. But this kind of promotion can be a difficult task to do. Sales and income generation depends on the quality and uniqueness of your site.

Search Engine Optimization is an essential way for you to achieve and drive targeted traffics from your site. To increase the number of leads and queries from your website, it is necessary to be well advertised and promoted in major search engines on the internet.

Specific tasks like increasing the sales and driving traffic are performed by an Internet Marketing Specialist or Search Engine Optimization specialists. There are no complete explanations on how search engines ranking algorithm works. So you should crack their algorithms and learn optimization techniques so you can make adjustments on the strategies and techniques that you do in order to increase traffics. Brainstorming is also needed to have a well organized plan for website marketing. Marketing research is needed to know the existing drifts in the market. Through this strategy you can base your marketing strategy by looking at any competitor’s website by analyzing and planning the necessary keywords that will be targeted in the basis of competition. The cost incurred on website marketing is within the budget of the client. It means providing best services at economical rates.

Keyword research should also be included when planning a marketing strategies. Because the density and prominence affects the ranking of your site when search engine bots performs crawling. So you have to check your keywords always and search for new updates. You can use several tools in checking your keywords density and prominence. This will help you choose your major targeted keywords and find out keyword competition and monthly search volume, with these you can guarantee that your website meet the goals or requirements that we implement. If the marketing strategy is not working accordingly, maybe this is the time that you should change your marketing plan and make some adjustments to improve it further.

You can boost your site and gain interesting prospects for your business by knowing some of the popular Internet marketing Search Engine Optimization tactics. Considering these Internet marketing SEO strategies will be helpful:

1. Link popularity through search engines where you have to submit your site to major search #engines

2.Doing pay-per-click search engines where you can pay for your ranking if you don’t want to be bothered with optimization

3.Advantage of link exchanges that can be done by searching high ranking sites that are related within your market.

4.Marketing Referrals to promote your site to other markets available online.

5.Doing Article Submissions, Directory Submissions, Classified Ads Submissions, Press Releases Submissions depending on your field of interest and joining Forums is also an effective for you to promote your site in online market.

Continue with these you will definitely succeed to strengthen and improve your marketing plan. Thus the basic goal of any internet marketing specialist/search engine optimization specialist is to bring key visitors to website as well as increasing traffics and sales, make complete analysis of website ,perform online promotion tasks and create unique brand of identify for your website. Search Engine Optimization and Internet Marketing Strategies is very important because the ideas of creating a quality website begins here.

Incorporating these basics in the promotion of a website is a great effort for beginning the optimization process for a website.

For more information about Search Engine Marketing, visit:: http://www.seo-solutions.net

The Essential 2007 Code Optimization Tutorial for SEO

Do you want to get the traffic you deserve flooding into your website? Code optimization is an essential component of the search engine optimization process and if you aren’t technically minded then it can be difficult to get your head round. This guide is meant for beginners and more advanced webmasters alike.

A shallow knowledge of HTML coding is useful however it is not necessary.

Optimizing your code can be done by simply opening your html document in a text editor and changing different parts as shown below. Follow these steps carefully and your code will become 100% search engine optimized are ready for promotion and link-building campaigns.

The steps below assume you have chosen the keywords which you want to optimize the page code for. If you have not done that, go and do that now and return to this guide later.

HTML Code Optimization

The optimization of your HTML code for search engines is vital. It is the base of your SEO campaign. It must be optimized in a number of ways in order to improve the relevance of a chosen keyword. Follow the advice below as closely as possible. The closer the better and the higher your rank will be.

Remember: Keywords are the words people will use in search engines. Including a keyword in your site content (and optimizing your site) will cause your site to be returned as a search result. You can choose to optimise your page for a keyword or a keyphrase (a number of related words, eg: ‘free red hats’). Using a keyphrase is more advantageous (as discussed later) but for simplicity, I will refer to keywords AND keyphrases as just keywords.

TIP: Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and you will rank higher for the chosen keyword.

The TITLE Tag

Location: just below the tag

‘Web Promotion, Affiliate Marketing, SEO’ for example

1. The title tag should not contain any of the words Google disregards. These are words like ‘and’, ‘not’, ‘a’, ‘the’, ‘about’ etc which are too common for Google to take any notice of. Using these words will dilute the importance that your keyword is given in your title (if you put it in your title). These words are known as ‘stop’ words.

2. Include your keyword in the title of your page. Including other words in your title that are not your chosen keyword/s will be detrimental to your ranking. This is because it makes your keyword seem less relevant to the title of the page. This relevance is known as ‘weight’. The more weight your keyword has in a certain criteria the better.

3. Don’t include the name of your website in the title of your page: for example ‘Share The Wealth –affiliate marketing’. This is because it will dilute the prominence of your keyword (in this example ‘affiliate marketing’). It is tempting to include your site’s name as it may look better, however it is not that important as people don’t pay much attention to the title.

The Meta tags

Location: just below the title tag. Meta data appears as follows:

1. This is where you specify your keywords: . Keep following the rule of having as few words as possible to increase the weight of your keyword.

2. Also, weight is given to how near your keyword is to the beginning of your keywords list. So you should try to have your most important keyword in the place of ‘keyword1′ in the above example.

1. The above line is where the description, shown in google results, in written. It goes after content=”. Do not worry about keyword weighting in here as search engines do not take this into consideration anymore.

The BODY of your HTML

Once you have written the content of your page, you can begin SEO on it. Complete the page ready for publishing and then apply the following rules to it to ensure its optimized 100% for the top search engines.

1. Your keyword should appear in bold at least once on your page. This will show the search engines that the word, your keyword, is important to the subject of your page and so must be relevant to the keyword search performed by the search engine user.

2. Your keyword should have a weight of 2% on your page. This is the ideal percentage as if it is too high a search engine may penalize your page for spamming. Spamming is a term used to describe the action of webmasters that trick search engine page ranking systems (SEPRS) into thinking they are relevant in order to get a high ranking. These pages will not usually be relevant at all and simply ‘‘cash In” selling advertising space with the high traffic they receive. Spamming is increasingly becoming a thing of the past as the search engine page ranking algorithms become more sophisticated. To work out the percentage weight your keyword has, visit www.live-keyword-analysis.com .

3. Use heading tags ( heading etc) and put your keyword into the heading. Again the usual weighting rules exist. Have your keyword as close to the beginning of the heading and have as few other words in the heading. Position this heading as close to the top of your page as you can for increased relevance.

4. Put your keyword in up to three of the alt attributes for images and include it in one of the first three alt image attributes in your code. Alt image attributes are the alt tags given to images in your code which can be seen if the image fails to load. These are great for hosting your keyword as the users cannot usually see them. Don’t spam though, stick to three alt tags. Alt tags are used as follows:

5. Keep your page content between 100 and 1400 words. This is for a number of reasons, including the size of Google’s page cache (amount of data from a page Google stores). If you have too much content, you could try splitting the page into two separate pages and perhaps having a ‘page 2′ link at the bottom of the content.

6. Your keyword should appear at the beginning of your content and at the end (The first and last 50 words)

Code Optimization Checklist

• No stop words in your title tag

• Keyword included in title

• Website name not included in title

• Keyword in meta keywords list

• Keyword placed as close to the beginning of the meta keywords list as possible

• Keyword appears in bold at least once in the content

• Keyword has a 2% weight

• Keyword is in the first heading tag and is at the top of the page content

• Keyword is in the first 50 words and last 50 words of the page

• Page content is between 100 and 1400 words

• Keyword is in one of the first three alt image attributes and is in three of them in total

Tips and Advice

• Try to optimize each page for just one keyword. This will stop each keyword competing against each other for weightings and prominence and you will rank higher for the chosen keyword.

• Not every page of your site will be able to be optimized for every criterion. Don’t worry; just try to hit each criteria as best you can. Sometimes you won’t be able to achieve a content size of above 100 words: on a contacts page for example. Issues like this are of little importance as not every page will have a particular need for perfect optimization, because surfers will find contact information from a link shown on the home page.

• Constantly check your competition. You may not feel it is possible to get onto the first page on Google for a certain keyword/phrase. Choose a less contested keyword: visit one of the two websites described below.