cmoz.net

Search Engine Optimization in Internet Marketing Campaigns

You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.

Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.

And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.

There are many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enable web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine’s pages, when searching for specific keywords, related to services or products offered by a web site.

The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.

The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.

The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.

Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.

It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.

Every html picture ‘img’ tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.

Every html hypertext link ‘a href’ should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.

Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine’s crawler when indexing a web site.

There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.

User-agent: * Disallow: /tmp/ Disallow: /data/

Search engine’s crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.

Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.

It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.

Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.

Why Search Engine Optimization (Seo) Has Become So Critical To Internet Marketing Newcomer’s Success

The popularity of the Internet has provided ways to redefine how we live our daily lives. The internet has spread into the different aspects of human lives.  Arenas of business, communication, information dissemination, personal relationships even relaxation have been forever changed. People have made a paradigm shift towards using the Internet to assist them in a huge part of their daily activities.  A good example of this is the recent announcement of the Apple I-Pad.  Would such a product be so popular without the Internet?

With the popularity of the internet, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere you surf. How can one’s website get past the millions of other websites and eventually be noticed by its target audience?  This is a typical problem with internet marketing newbies.  The key question is, “How can the ordinary internet marketing newbie get ranked by the search engines?”

The answer is what is known as search engine optimization (SEO).  Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This basically means that search engine optimization’s job is to make a website appear on the first few pages, if not on the first page of a search done through that particular search engine.

There are a couple key ways to be able to get noticed by the search engines. One is through pay-per-click advertisements (PPC). A good example of a pay-per-click system that is used by search engines is the Google Adwords system. It has created a hype and has given Google billions of dollars in revenue per year. Marketers can place their bids to be shown when a keyword is searched by a potential customer. The highest bidders will get their sites to appear first when the search is being performed.

The second way of achieving higher rankings from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan through websites and collects information about them. They then collate the information and pass it on to the search engines. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

SEO Effects On Traffic

The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it accomplish this goal.The power of the search engine should not be underestimated. It is one of the building blocks of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet searching activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

People and Search Engines Are Similar

Search engines behave like people. They like websites which contain substantive information about a certain topic. The popular sites usually appear first in search engines because people like them as well as the search engines.  The more visitors that visit a webiste, the more the search engines take note.  Search engines like organization!  Your website organization is critical for SEO. All internet marketing newbies should spend some thought to properly organizing your websites.  Consider creating sub-pages so that your lead page is not too cluttered.  Each of your sub-pages can also be ranked too which will, in whole helps your main websites rankings.

Cost Effectiveness

As a internet marketing beginner, you probably have financial limitations and are seeking out low-cost or free ways to get traffic to your website.  It is essential that you also take the time and effort to invest in yourself in obtaining internet marketing training systems out there.  In doing so, one will be able to Boost Your MLM Bizness much faster and quicker than most.

All in all, search engine optimization is merely one facet in maximizing traffic to your websites.  The key component to getting huge amounts of traffic is yourself and the reputation you will start to build as a internet marketing newbie.  This is achievable by obtaining all the internet marketing training you can get your hands on.

To Your Internet Marketing Success!

How to Target the Best Internet Advertising Search Engine Optimization Handbook?

Do you know what the first step to improve your ranking is? If you said “a proper search engine marketing book”, then you did it right

As a matter of fact, internet surfers use Google to find their potential providers in case they plan to buy something online. Furthermore, real and trusted statistics show that around 60% of the organic traffic comes from Google.

In case you have no idea what the definition of organic traffic is, it is the non-sponsored results that appear on Google as a response to any search query typed by the internet surfers. It is free of charge and Google does not charge you for this service.

Hence, it makes sense to invest time and energy in learning search engine ranking optimization with the aid of ethical methods to finally see your website on Google’s first page.

To this end, it is really needed to select an outstanding company that provides well designed search engine marketing book.

And the motivation behind writing this article is to help in your choosing process. So, discover now 5 reasonable checks to consider when you plan to buy your next SEO handbook.

1. Check their achievements.

It seems to be a clear point to check but around 90% of the beginners overlook one of the most important points. As soon as they see that the owner of this search engine marketing book has a top position on Google’s first page for certain keywords, they buy from him.

Stop! Do not be excited by an achievement that it is not that impressive. Do not forget to check how high or low the competition of these keyword is.

It is relatively easy and does not show high credibility to be on Google’s first page for a keyword that does not suffer from high competition.

To check this in a wise way, type these targeted keywords in quotes and let Google tell you how many other websites are optimized for the same keywords. If the results are approximately thousands of websites that are optimized for the same keyword, then it should be fine.

2. Never forget to check their page rank on Google.

You do not need to hear from everybody talking about search engine ranking optimization, but you should learn from a real expert. It makes sense, right?

Therefore, do not forget to check their page rank as I have personally experienced several companies that offer SEO services and they have 0 page rank on Google.

Usually, a good page rank starts from 2 and it can be till 4. In case the owner of a search engine marketing book has a website of page rank higher than 4, I would really trust him enough to get his product.

However, do not assign high value to this factor more than it should be. It is just a sole factor among other important factors. You should know how to check site page rank, and on the way to do so, install Google tool bar that fits to your browser.

3. Do not forget to see when they registered their domain.

We have to admit that a lot of companies are working around with very decent offers and discounts and few months later, they will disappear.

Therefore, the risk to be cheated by an internet scam is minimized when you deal with a company that enjoys a famous name in the market.

Based on my past lessons learned in handling a lot of deals with search engine optimization (SEO) consulting, I believe that if a company succeeded to stand alone in our competitive niche for 3-5 years, then it would be fine to pass this check.

4. Check their customer service.

This factor is unfortunately ignored by most of the beginners when they plan to select their company or consultant.

I overlooked checking the customer service of one of the companies which sold SEO books for me and it was really a serious mistake.

A wise idea and nice check is to mail them with some tough questions, e.g. money back guarantee, to see how and when they will mail you back.

A typical needed time by most respected companies to answer the emails is 24-48 hours.

5. Check other minor factors.

The list from 1 to 4 is the most important factors based on my personal experiences and lessons learned. However, I listed for you some further minor checks that you should not ignore either:

- Have a look about the internal structure of the website and how the inner pages are linked.

An outstanding company or consultant should own a website that presents professionalism in organizing the website into proper set of categories and subcategories. Furthermore, a proper internal linkage of the inner pages of any website should be done using anchor text instead of pictures.

- Do they have a blog or forum where their current customers or future customers can drop down by and leave their questions?

In case yes, it would be counted as a positive credit for this company. Have a look at this blog or forum to formulate an idea about others experiences with this company and do not forget to check the answers of this consultant, if they exist.

- It would be a good idea asking them a trial version of their book represented in offering you 1 or 2 chapters for free?

Serious authors of legitimate search engine marketing books have nothing to be ashamed of. Any way, it is normally possible to get the table of contents free of charge.

- I would be very skeptical, if a company tells me that they can “guarantee” top position, e.g. #3, on Google’s first page.

It is feasible to rank well on Google and enjoy a top position for your website but no one can guarantee that you keep the exact position as Google updates its algorithms very periodically and you have to keep yourself informed.

Finally, my last words for you are some quick but incredible powerful tips that are mentioned in almost every respected search engine marketing book:

- Avoid black-hat SEO training: You should not try to cheat Google and I would not even think to do it.

- Building back links using free link exchange submission sites is a good idea.

- It is a wise idea to consider all these absolutely free to submit search engines and web directories.

Consider the check-list written above to be able to target the best word of mouth marketing SEO book.

The Importance of Search Engine Optimization in Internet Niche Marketing

The importance of search engine optimization (SEO) cannot be overlooked in the Internet niche marketing industry. This is because SEO is one of the most crucial elements of any successful Internet niche marketing strategy. This article will examine how SEO can increase traffic to a niche website and will discuss some of the strategies which can be used to optimize a website for particular keywords.

Increased Traffic through Search Engine Optimization

SEO is critical to the success of any Internet niche marketing campaign because it is one of the best ways website owners can increase traffic to their website. Search engines are used regularly by Internet users who are looking for more information on a particular subject. Internet users enter keywords to these niche subjects and visit the websites which rank well on the search engines. The Internet is a fast paced research tools and those who use the Internet expect results quickly. Your niche website may be filled with quality content, useful resources and helpful advice but if you do not optimize your website properly you many not receive the traffic your website warrants. If your website isn’t on the first or second page of search results it is unlikely many users will even see the link to your website.

In light of the propensity of Internet users to visit websites with high ranking search results it stands to reason that optimizing a website is absolutely necessary. Owners of niche websites who are successful recognize this fact and make concerted efforts to achieve high search engine rankings.

Using Keywords to Optimize a Niche Website

The Internet is driven by content and in this content driven world, savvy use of keywords is critical. Websites are typically designed for particular keywords. These keywords are words or phrases which Internet users will think of when they are looking for more information on products or services offered by the niche website.

Keyword density is one of the components which is often used to optimize a website. Keyword density refers to the number of times a particular word or phrase is used in relation to the total number of words in the article. This ratio is usually expressed as a percentage. Although there is no set keyword density that is guaranteed to produce optimal results but many successful Internet marketing strategies utilize keyword densities ranging from 2%-7%.

Using Inbound Links to Optimize a Niche Website

Inbound links are another tool Internet marketers can use to optimize their website for search engines. Inbound links are links from one website which refer visitors to the niche website. Search engines place value on these links because they are essentially one website vouching for the validity of another website. The ideal situation for an inbound link is from a website which complements the original website without being in direct competition with the website. An example of this may be a link to a resume writing service placed on the website for a corporate recruiter.

How Images Can Contribute to Search Engine Optimization

Images can also contribute to the search engine rankings of a website. This is one fact which is not commonly known by those who only casually dabble in the world of SEO. However, those who are savvy realize images, although not visible to search engines, can still contribute to a successful SEO campaign for a niche website. While images themselves are not visible to search engines, ALT tags are visible to search engines. It is through these ALT tags that website owners can allow their images to contribute to their search engine rankings. ALT tags are pieces of HTML code which describe the image. These tags are often visible to the website visitor when they move their mouse over the image. The text contained within the ALT tag may become visible at this time but otherwise visitors would be unaware they are even implemented.

Internet marketing in Cyprus. A brief tutorial on how to find a seo company

The internet has manufactured the world a smaller sized location. These days the internet is not just utilised for facts or for communication. It is the put where by you can get a large audience or your ads. It is the greatest area to develop a brand and to carry out gross sales. There is a whole lot of levels of competition between unique corporations more than the internet. To get seen and to construct a brand, it is essential that your web internet site has web presence. This implies that when a possible customer runs a search for a service or merchandise of info that you are offering, they ought to be directed to your site.

Cyprus was when a sleepy tiny island in the Eastern Mediterranean but today it is at par with other countries of the globe in terms of internet entry, mobile know-how and so on. Consequently, corporations here are not able to limit on their own to offline marketing methods. They have to do the job on internet marketing Cyprus and there are numerous service providers and consultants who can assist these companies make a substantial web presence.

The following query is how to go about with internet marketing Cyprus. It can be done in a number of methods like e-mails, newsletters, virtual exhibitions and so on. 1 of the most vital components that decide the recognition of a web site and consequently that of a company or brand is its web website rankings. Your web web site may well be the greatest in terms of design, lay out and content but if it does not figure among the top rated few when a likely customer runs a search, there is no use since the clientele are certainly not heading to discover you.

Internet marketing Cyprus companies enable design your web web page retaining in head what you supply and what the client is searching for. They purpose to evaluate the current ratings of your web page and enhance your ratings by which includes key words and phrases which can increase the visibility of your internet site when a likely consumer runs a search. This is referred to as search engine optimization and it is an integral portion of internet marketing.

Much more and far more individuals the phrase over are utilizing the internet to promote their web sites and they are receiving observed because millions of men and women are carrying out web web site searches every single day. Enterprises in Cyprus are not able to afford to be left behind in this rat race. Although determining to employ a company or advisor to assist you in internet marketing, you may well have to invest some dollars but the returns you get in the lengthy run are effectively worth the investment. Additionally, SEO solutions are not usually costly. As a make any difference of truth, they are more charge effective than shell out per click and other choices. The ideal component of obtaining your web website customized for internet marketing is that consumers you would otherwise have missed can discover you and in this way, you create a brand and picture.

Internet marketing on your own will not assist advertise your enterprise. It has to be combined with other marketing media like newspapers, magazines, flyers, banners, brochures and so forth to get the finest final results.

NWD – Internet Marketing – SEO Cyprus

Search Engine Optimization Services in India for Internet Marketing

Search engine optimization or SEO as it is generally called is a promotion strategy that has helped online businesses to their zenith. When it comes to search engine optimization services, India is the favorite destination. Numerous professionals do quality search engine optimization in India and website owners can avail their services for growth. SEO can brought about a positive change in the fortunes of online businesses. The basic idea behind SEO is to help websites stay one step ahead and earn profit.

Professional SEO firms can provide great help in designing a website in the way search engine spiders like to view. One should know that search engines see each website differently and based on this they rank every website. A website needs professional touch that can set things right and the ideal way for you to popularize your website is to do search engine optimization.

You can even hire search engine optimization services in India. The SEO professionals in India can design a search engine friendly website. Each business is different and thus has different needs. Professionals working in India know this very well that is why they work according to your business needs. So an SEO strategy that is just perfect for other sites may not at all work out for you.

Though various websites have different needs, there are certain basic factors that have to be used for websites. Search engine optimization India firms make use of these basics while working for you. Writing keyword rich content is one method that is needed for online businesses. You can easily find a trustworthy SEO services India company by taking certain precautionary measures. First of all choose an experienced firm rather than a new one. Second ask for references. Third evaluate their website and see if it is ranking high on search engines.

These are some of the measures you can follow while searching for a SEO India company. Since you are be paying to get your SEO done so it is advisable to keep an eye on the work that is being done by your search engine optimization India company. You can ask the company what strategy it has made for your business. Also compare your search engine rankings and see if the ranking of your website has improved or not. Always keep in touch with your Indian SEO and ask him questions regarding latest trends in search engine optimization.

Search Engine Optimization- the skillful art of Internet Marketing

In the era of internet marketing every business goes online. Internet market becomes competitive day by day. Internet marketing is become vital for companies who are doing online business. Doing business on internet is needed lot of research and sound technical knowledge.

Search engine is a tool that design for search information on internet. Nearly 70% percentage of internet traffic comes via search engines. So in internet marketing search engine plays major role for generating business.  Search engine optimization (SEO) is the process of improving your website ranking in Search Engine Ranking Pages (SERPs) and drive internet traffic to website. Search engine optimization is the function that should be undertaken to improve the overall commercial performance of a web site.

Good Search engine optimization needs skills in the area of analysis, research, planning, copy writing and communication.  Successful search engine optimization projects needs combination of all above skills. When you go for optimization of website primary it involves editing its content and code with relevance keywords and improves indexing of your website.

Search engine optimization techniques can be classified into two broad categories.

On page optimization: It refers to the factors which can be controlled by changing coding of your webpage or website. On-Page factors are related directly to the content and structure of the website.

By effectively implementing on page optimization you need to do lot of research and analysis work. This is also for making website more search engine friendly.

Before directly go with the on page optimization you should analysis whole website and understand the business and targeted market this will defiantly help to do proper on page optimization.

Off page optimization: Off-page optimization are techniques for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to website content.

Off page optimization are basically related to build quality back links for website. Building a strong back links are needed lot of analysis and research work.

Good search engine optimization will ensure that website appears higher in the search

Engine results pages (SERPs) for a range of significant, definite and important search terms or queries. The achievement of a higher ranking against relevant search terms gives you more commercial value for a web site by attracting more traffic. In an increasingly crowded internet environment, search engine optimization is therefore a crucial online marketing discipline.

Learn Internet Marketing and Search Engine Optimization for Enhancing Organic Search Results

It is an undisputed fact that internet marketing and search engine optimization drive internet traffic to your web site. Almost everyone is online these days and that leads to the potential for an effective profit margin in your online internet marketing efforts for your business.

So when your potential market is looking for you online then you need to make sure they can easily find you online. However, just having a business website is not enough. One must strive to produce positive results by being easily accessible to their customers. And by accessible we mean being featured on the first few pages of popular search engines such as Google, Yahoo and Bing through effective search engine marketing.

Internet search engine marketing has grown by leaps and bounds with the advent of newer and popular hubs online that attracts people’s attention to a great extent. This includes the social media networks, blog sites, video blogs, and even the mobile medium for mobile internet marketing.

Whatever, the case may be, search engine marketing will never fade out as these are the universal information hubs for the average human being. It is one of the most reliable and convenient places to find information on everything under the sun or even beyond it. So while popular search engines like Google, Yahoo and Bing have always been widely accepted by the millions of users online for many years now, they still seem to reign amongst the recently popular Facebook, YouTube, Twitter and LinkedIn and so on.

This makes it very essential for the entrepreneurs who run their businesses online to be able to be featured as popular hubs for their particular business type by being displayed on some of the top organic search engine results.

Internet marketing in the form of search engine optimization, also known as SEO, must essentially be something that is done with the help of experts in the field who can successfully and consistently drive realistic and profitable traffic to your website. search engine optimization specialists work individually or in SEO firms. Regardless of the size of the SEO Firm you choose to work with, what matters the most is the quality of service, the experience, the ability to meet deadlines, the creativity and uniqueness in working structure along with prompt and reliable communication.

You can always take a short cut by paying for paid ads (pay-per-click) that appear no matter what your online page ranking is, but if you want to be seen as a true professional and a company that is liked by most for obvious reasons you are better served when you are featured in the organic search results. Also, because optimizing your website ranking and bringing consequent web traffic is not a one-day deal, you need to hire a search engine optimization specialist in order to obtain perfect, well-organized and positive web traffic to your sites.

The Advantages of SEO (Search Engine Optimization) for Your Internet Marketing Business

Search Engine Optimization, or SEO, is one of those terms that had me bamboozled for months. Just what was it, and how did it connect with network marketing? Why was everyone talking about it on my Internet business training calls, and in emails that I got from various “in-the-know” Internet marketing gurus?

There are dozens of ways to explain the term, but the aspect of SEO that concerns “Joe Home Business Owner” is how to use it to rank well on Google or on other search engines that “crawl” through untold amounts of information posted on the Internet. Since almost every home business owner is advertising their website and paying money to do so, the purpose of SEO is to help you get the most bang for your buck when you market your home business online.

The more information hooks and connections you have creating a “web” around your “website” (get it?) the more relevant your website appears to the search engines. Search engines like relevance, and when they like your site, they give it priority ranking. That means more people will see your ad and click on it.

To create this spidering effect, a network marketer needs to have relevant content and then find other sources of relevant content to link to it. This is done by direct links that you can produce, or by using keywords that attract people searching for information that is available on your home business website. Each visit counts as a “hit” and is tabulated on the search engine matrix.

When someone visits your website, their visit is noted by the search engines in their ranking profile. (It’s like having a robot recording your every move!) Getting other people to link to your site via social networks like Facebook and Twitter, or by blogging, etc, is called “back linking.” But without relevant information and the right keywords, that is not likely to happen. That’s why learning to write relevant text using focused keywords is so extremely important.

To summarize, SEO is a process by which relevant information supported by relevant keyword density should produce multiple back-links and spidering to your website. This raises the rank of your ad (where it appears on the page on Google) so you can potentially bypass your competition, even without having to pay for advertising. That’s the goal for savvy network marketers, but it’s not an easy mark to hit if you don’t understand the importance of keyword density and relevance. Without SEO you are destined to pay top dollar for all of your advertising and will probably blast through your home business budget before you get off the ground. So do yourself a favor and learn the advantages of using an SEO approach for all of your advertising.

As a new home business owner SEO didn’t show up on my Internet marketing radar screen. There were enough other aspects of owning a home business to keep me occupied, so I just ignored it. Now I see how important it is to leverage my marketing efforts with SEO techniques. I suggest you do the same!

Search Engine Optimization – A Tool For Internet Marketing

Internet marketing is used to promote businesses on internet. Internet marketing helps the websites to reach buyers all across the world. Internet is used by global audience and internet marketing is specialized marketing procedure, where the features of a websites are enhanced to reach more and more customers. There are many stages of internet marketing and many tools are used by companies for internet marketing. Some of the common internet marketing tools are search engine marketing, banner advertisements, e-mail marketing, search engine optimization and article marketing.

If you wish to sell products through your website, you will have to make your website available to the clients. There are thousands of websites on internet, which are not known to the internet buyers. It may happen that your website has been designed exclusively stunning and it has many attractive features, but if it is not coming in the initial search results of the search engines, you will not be benefitted from the investments made on the making of the website. If your website is not visible to the customers, you will not be able to make sale through the website.

Now the question is: How can your website reach new customers through internet and how can it come in the initial few search results of the search engine? There are many ways in which you can sell your products from internet. There are many techniques and tools available on internet, which can help you to reach new buyers.

The internet marketing companies use many marketing tools for website promotion and one of the best tools for internet marketing is search engine optimization. Most of the buyers on internet search for an item on popular search engines and after looking into the initial few pages of the results of the search engine, nobody looks further into other search results. Therefore, the first thing which is required to get clients to your website is to have search engine optimization feature installed in your website.

Search engine optimization helps your website to get visibility on search engine, which helps your website get new customers from all over the world. The techniques used by internet marketing companies for search engine optimization are contextual advertisements, paid advertisements and paid inclusion.

Search engine optimization helps your webpage to get a rank in the search engine results and the techniques are used to get your webpage high traffic. But the SEO procedure may take some time to get you the needed result because most of the search engines such as Google, Yahoo, MSN or Ask, take their own time to change the ranks of the WebPages, which are shown in the search results.

If your website has not been designed technically apt as per the requirement of search engine optimization the website will require a change in the technical design because the website made on site map with appropriate number of keywords is given a higher rank on search results. Other methods adopted for promoting website are press release, blogs, articles, inbound and outbound links and social media forums.