cmoz.net

Social networking & search engine optimization

 

SOCIAL NETWORKING &  SEARCH ENGINE OPTIMIZATION

 © Dean Bouridis, 2009

Dean Bouridis BA, CDM, BSA

  

1.0       EXECUTIVE SUMMARY

 The convergence of retail and community building online has become known as “social networking”.  This online phenomenon is spreading across the globe. Nearly all internet users are being engaged in some aspect of this online activity.  It ranges from social shopping, networking to community building.

  

2.0              SEARCH ENGINE OVERVIEW

 In light of the rapidly growing phenomenon termed social networking, the ultimate goal of search engines is to adopt a risk management program that will enhance the customer experience; to create repeat sales and enthusiastic word-of-mouth referrals. To accomplish this, an effective program has to be driven by the organization’s business operating environment.  An organization has to maintain an environment that meets:

 -          Customer’s expectations. 

-          Operational business needs

 An organization is challenged with the on-going need to focus on, evaluate and improve each of its functional services.

 

 2.1       Keywork Search Optimization

 Some online loyalty programs operate as a means to simply encourage customers to stick with a particular brand. Other programs encourage customers to throw more business towards a company, by establishing tiers.  They use incentive programs that offer greater rewards for increased levels of spending.

 The leading search engine is positioned on top of the evolving web mosaic.  Their unique positioning allows the search engine to maintain its competitive advantage by:

 -          Monitoring any area of growth

-          Acquiring the first position for any area they want to compete in.

 To maintain their position, the leading search engines adopt a marketing strategy which has the flexibility to reposition them in the marketplace when deemed necessary.  If the organization is uncertain of their competitive positioning, they have on occasion listed their services alongside a couple of other competitors.  Often they have demonstrated they will maintain this positioning until their internal stats show their product is superior.  The leader in the industry has mastered the concept that offering free exposure along with free benchmarking equates to great advantages.

 

3.0       SEARCH ENGINE OPTIMIZATION

 3.1              Keyword Tools

 To optimize search engine keywords (SEO) There are many free or low-cost keyword tools one can use within the social networking environment.  The search engine Google for example uses the AdWords keyword tool as a focus of its innovative business models. Adwords is associated with the pay per click concept.  Adwords is still one of Google’s main sources of revenues.

 A percentage of business owners that want to make money online are taking advantage of innovative internet marketing strategies and internet advertising.  Businesses that use Google AdSense ads for instance make money online on the front end, and by writing articles on the back end.

 Google AdSense is positioned to allow advertisers to get both targeted traffic and sales, – but so is everyone else.  However, by writing articles, the Internet marketers who incorporate Google AdSense, can also make more money online, if done properly with this internet marketing strategy.

  

3.2       Keyword Positioning Strategies

 The objective of applying key word search techniques is to meet client needs with minimal effort.  This equates to higher profits, better budgeting and a faster return on investment.  It is accomplished by managing the web site’s traffic relative to the investment output.  The impact of the key word searches, is measured by the competitiveness of the data used as well as the popularity of the applied data.  The right competitive mix of keyword search usage allows the search engine to be optimized; to measure the traffic on investment of any keywords. 

 

3.3       Search Engine Optimization

 To optimize the search engine performance, one has to take into account certain factors.  For example, one has to equate a webmaster’s degree of intent to compete.  They also have to mitigate any obstacle that may impede the ranking for a targeted keyword

 Other factors to take into account include:

-          data integrity

-          impact of automated searches

-          manipulation of data collected by search engines

-          relativity and consistency

-          seasonal data

-          private keyword sources

 

 4.0       SEO OPTIMIZATION  STRATEGIES

 4.1       Effective Online Search Marketing

Effective search engine marketing is an ongoing qualified measurement and improvement program.  Such a program has to constantly scrutinize the statistical data being collected to optimize the search engine marketing campaign.  Adjustments have to be made regularly for the highest possible return on investment.

 A reliable internet online marketing experience is mandatory to provide services such as:

 -          Building professional, search engine friendly web sites

-          Making the best presentation of your company to potential clients

-          Branding in the global marketplace

-          Structuring paid search marketing campaigns

-          Designing landing pages that convert to leads

-          Creating dynamic web content

-          Providing measurable results

 The goal of keyword researches is to obtain search volume estimates.  This is essential to maximize search engine optimization. An organization wants to make sure their online subscribers are expanding their efforts on the most leveraged keywords. Usually these are the keywords or terms with the most searches.

 

4.2       Maximizing Return in Investment

 To maximize the return on your investment, one has to closely monitor certain keyword search variables. 

 4.2.1        Keyword Matches

 Keyword searches are impacted by:

 -          Total Matches

-          Exact Matches

-          InURL Matches

-          InAnchor Matches

-          InTitle matches

-          inText Matches

 

4.2.2        Page Links

 The strength of a site’s inbound links is related to the page ranking applied by the search engine. To determine the strength of the inbound links in relation to its derived page ranking, one has to understand the driving force and resulting impact of the search engine’s page ranking? The page rank of the URL is in essence a function of all back links pointing to it. These back links come from inside and outside the domain.

 Furthermore, pages are ranked based on a series of variables:

 -          Ranking Page Links

-          Ranking Page PageRank

-          Ranking Page In Title

-          Ranking Page inText, etc.

 Another goal of keyword searches is to ensure your domain is properly ranked.  Variations on the key phrases one has selected within their domain can have a significant impact of your search engines’ optimization. Sometimes the first phrase that comes to mind isn’t the first one to come to the searcher’s mind.  For instance, if you’re selling a technical product or one that involves technical jargon, a person may not relate to the terminology used within your domain.

 

4.2.3    Domain Ranking

 Domains are ranked as follows:

 -          Ranking Domain Links

-          Ranking Domain PageRank

-          Ranking Domain Age

 Following the above noted matrix guidelines will allow the search engine to be optimized for your Internet marketing campaign.  You should start to measure the increasing return on your on-line marketing campaign’s investment.

 Keep close tabs on key PPC (pay-per-click) metrics such as CTR (click-through-rate) and conversion rates by keyword, as well as quality score. Tweak your campaign by dialing down losers and boosting winners. The goal here isn’t only to gather data, but ideally to get conversions as well!

 

5.0 IMPLEMENTATION STRATEGIES

 5.1 Evaluating New Technologies

 Investing in the Search Engine Optimization strategies – information technology solution is an important part of staying competitive with potentially positive impacts on growth, risk, and online marketing outcomes. When evaluating new keyword techniques, there are several important issues the Business Analyst has to consider.

 The project objective is to provide “personalized keywords” and the intersections between the emerging

fields and the electronic data records. This entails the planning for and executing projects to meet

business and target marketing objectives.

 

5.2       Business Analysis Project Scope:

 Within the scope of the project the Business Analyst will examine the Search Engine Optimization -

information technology solution:

 1. How the technology is utilized to mitigate key risk factors such as errors in keyword identification and delays in search report availability

2. What’s available and what’s on the in automation, including interfacing with processing devices as well as new labeling technologies

3. Integrating data from multiple sources into a single data record (inbound results)

4. Training – as new technologies emerge or become available, how do you build the necessary skill sets?

 

5.3       Target Marketing

 Evolving Standards of Keyword Searches:

 - Is the standard advancing in a particular field?

- Does the peer-reviewed literature and regulators support the advance?

- Do users and stakeholders expect the highest standard, and if so, what is the liability risk of not upgrading?

 Search Engine Outcomes:

 - What effect will the new technology have on keyword search outcomes?

- Will outcomes improve, stay the same, or worsen?

 Workflow Efficiencies:

 - What impact will the new technology have on workflow efficiencies?

- Will it increase capacity?

- What effects will it have on human resources in terms of increased revenue streams and return on investment?

- Will it improve operations?

- Can the technology be incorporated into a lean operation?

 Differentiation:

 - Does the technology allow you to stand out from other web sites?

- Is it a marketing differentiator?

  

5.4       Working with the Technology Partner:

 Does the Search Engine Optimization – information technology solution have a proven implementation team that will analyze specific business needs and customize the solution to meet them?

  

5.5              Support Resources:

 Does the Search Engine Optimization – information technology solution provide support resources for

marketing, training, and educational opportunities?

 Greater accuracy is based on a statistically significant improvement in sensitivity and a statistically significant improvement in specificity of the individual marketing campaign. False-negative reduction is based on a statistically significant improvement in sensitivity.

  

5.6       Return on Investment:

 Providing additional tests represents an improvement for keyword search results in terms of maximized access to your web site.

 

 6.0       DELIVERABLES

 The objective is top increase the web site throughput capacity. This can have a positive impact on revenue streams, client consistency, traffic flow standardization, reproducibility, and revenue growth.

- The Business Analyst conducts, and directs the analysis of business problems to be solved with automated systems

- Partners with users to identify, evaluate, and develop systems and procedures, which are, cost effective and meet functional requirements

- Plans and executes unit, integration, and acceptance testing

- Creates specifications for systems to meet business requirements

- Designs details of automated systems

- Leads cross-functional linked teams to address business or systems issues

- Plans, conduct, and direct the analysis of business problems to be solved with automated systems

- Partners with users to identify, evaluate, and develop systems and procedures which are cost effective and meet user requirements

- Plans and executes keyword search integration, and acceptance testing

- Creates specifications for systems to meet financial targets

- Designs details of automated financial systems

- Leads cross-functional linked teams to address business or revenue issues

- Enhances efficiency through customizable search engine workflow

- Improves diagnostic processes and search engine financial interpretations

- Provides convenient, immediate access to comprehensive keyword search financial data

- Decreases diagnosis delivery turnaround time

- Eliminates errors and redundancy caused by recording results via ETL system

- Improves transcription workflow

- Increases revenue through efficient, accurate coding and charge capture

- Lowers total cost of campaign

 

 7.0       QUANTITATIVE & MEASURABLE RESULTS

Search engines today face many challenges. Revenue generation and competitive differentiation are key to their success in overcoming those challenges. The proposed search engine systems integration and implementation overcome many of the inherent challenges of a consolidating marketplace, workflow inefficiencies, and mitigate liability.  This is paramount in the advancement of the standard of search engine optimization and thereby creating a positive financial impact on both traffic revenues and business outcomes.

 The Business Analyst will continue to evaluate the development of new technologies that will address the needs of search engine optimization.

 

 7.1       Functional Next Step

 Performing a business needs assessment is a powerful method to diagnose workflow inefficiencies and identify opportunities for financial improvement and revenue growth.

 What to look for in the Search Engine Optimization – information technology solution:

 1. Deliver current, evolving optimization standards

2. Improve keyword search financial outcomes

3. Expand revenue capacity

4. Improve workflow efficiencies

5. Provide a business needs assessment and support throughout implementation

6. Support resources will make a significant contribution to keyword screening and search engine management

7. Flexible task-driven workflow search engine

8. Full keyword context with embedded dictation and transcription workflow

9. Encoding and mapping to keyword search optimization standard codes

10. Common terminology manager

11. Comprehensive, accurate activities-based costing

13. Integrated search engine methodologies

14. Common platform and service methodology

Search Engine Optimization And Social Networking: 5 Keys To Success

Social networking is a great search engine optimization tool that can result in higher search engine rankings and increased traffic to your website. Since social networking is fairly new, however, many small business owners and marketers are reluctant to try it. Here are 5 keys to making social networking work for your business.

1. Location, location, location. There are forums and message boards out there that address just about every topic you can think of. You may have to spend some time hunting for those that apply to your business. When you find them, pay attention to the most recent posts since those are the ones that most users will still be visiting and commenting on.

2. Lurk. Once you’ve found the boards that relate to your product or service, just hang out. Don’t post anything; just read and watch. Find out how the people in this online community relate to each other. Observe the informal rules of engagement. What do they talk about? Do they joke around a lot or are they primarily straightforward in their interactions.

3. Tread Carefully. Once you’ve watched for awhile and feel like you are ready, create an account and begin posting. But remember never to directly promote your business or post advertisements unless there is a specific place on the message board for doing so. Not only do most forums and message boards not allow direct advertising but you are also likely to turn off your target audience to you and your business if they feel like you’re only part of the community to make a hard sell.

4. Create a Profile. When you sign up for an account on the message board or forum you will have the chance to create a profile. Fill out as much of the profile as possible. An empty profile will raise the suspicions of the other participants and you risk them not taking you seriously or suspecting that your intention is just to participate for the short term. Also create a signature. A signature consists simply of your name and a descriptive link to your website. This is key. After you begin contributing to your online community and establishing yourself as an authority, other forum participants will be interested in you and want to see what your business is all about. They will hopefully be motivated at some point to clink on your link and see what you offer.

5. Contribute. The best way to participate in the online community is simply to be yourself and enjoy the company you find there. You will have ample opportunity to offer advice and wisdom to others in the forum, but make sure that your interactions are natural and never contrived. People will see right through you if they feel like you’re being disingenuous for the sake of selling them on your product or service. So just participate like you participate in any other community. Speak up when you have something worthwhile to say and keep your mouth shut when you don’t. Eventually you want to be seen as a leader and an expert by the other forum or message board participants. You will accomplish this by being genuine and vulnerable in your interactions. It won’t happen overnight, but you’ll eventually see that your online community wants to know more about you and what you have to say.

Social networking can be a challenging but effective search engine optimization tool. Challenging because it is more subjective than things like keyword research and link building, but effective in that you will compel people to visit your site by becoming a trusted friend through forums and message boards. People are more likely to buy products or services from people they trust, and social networking is a great way to build the trust of your target audience.

Search Engine Optimization And Social Networking: 3 Places To Start

Many business owners look askance at social networking as a search engine optimization tool. But the truth is that social networking has become mainstream, and many businesses are quickly learning just how important it is to connect with their target audience using social networking sites. It is particularly important for small businesses that need all the help they can get to compete with larger competitors who have enormous marketing budgets. So just accept the fact that social networking needs to be part of your overall marketing campaign and start here:

1. Facebook. Facebook is very user friendly and popular across demographic groups. Start by creating a business profile. Fill out as much as you can on the profile and start getting Fans. Fans are the equivalent of Friends in Facebook-ese, but Fans are friends of a business while Friends are friends of individuals. At the very least you need to start with your logo, your business description, and your contact information. Then ask your friends and family on Facebook to become Fans of your business. When a critical mass of your friends becomes Fans of your business, Facebook will start suggesting that their friends become Fans as well. It a great way to get the word out about your business without having to do all of the work yourself.

2. Twitter. Twitter is like a miniature blog in which you answer the question

SOCIAL NETWORKING & SEARCH ENGINE OPTIMIZATION

 

SOCIAL NETWORKING &  SEARCH ENGINE OPTIMIZATION

 © Dean Bouridis, 2009

Dean Bouridis BA, CDM, BSA

  

1.0       EXECUTIVE SUMMARY

 The convergence of retail and community building online has become known as “social networking”.  This online phenomenon is spreading across the globe. Nearly all internet users are being engaged in some aspect of this online activity.  It ranges from social shopping, networking to community building.

  

2.0              SEARCH ENGINE OVERVIEW

 In light of the rapidly growing phenomenon termed social networking, the ultimate goal of search engines is to adopt a risk management program that will enhance the customer experience; to create repeat sales and enthusiastic word-of-mouth referrals. To accomplish this, an effective program has to be driven by the organization’s business operating environment.  An organization has to maintain an environment that meets:

 -          Customer’s expectations. 

-          Operational business needs

 An organization is challenged with the on-going need to focus on, evaluate and improve each of its functional services.

 

 2.1       Keywork Search Optimization

 Some online loyalty programs operate as a means to simply encourage customers to stick with a particular brand. Other programs encourage customers to throw more business towards a company, by establishing tiers.  They use incentive programs that offer greater rewards for increased levels of spending.

 The leading search engine is positioned on top of the evolving web mosaic.  Their unique positioning allows the search engine to maintain its competitive advantage by:

 -          Monitoring any area of growth

-          Acquiring the first position for any area they want to compete in.

 To maintain their position, the leading search engines adopt a marketing strategy which has the flexibility to reposition them in the marketplace when deemed necessary.  If the organization is uncertain of their competitive positioning, they have on occasion listed their services alongside a couple of other competitors.  Often they have demonstrated they will maintain this positioning until their internal stats show their product is superior.  The leader in the industry has mastered the concept that offering free exposure along with free benchmarking equates to great advantages.

 

3.0       SEARCH ENGINE OPTIMIZATION

 3.1              Keyword Tools

 To optimize search engine keywords (SEO) There are many free or low-cost keyword tools one can use within the social networking environment.  The search engine Google for example uses the AdWords keyword tool as a focus of its innovative business models. Adwords is associated with the pay per click concept.  Adwords is still one of Google’s main sources of revenues.

 A percentage of business owners that want to make money online are taking advantage of innovative internet marketing strategies and internet advertising.  Businesses that use Google AdSense ads for instance make money online on the front end, and by writing articles on the back end.

 Google AdSense is positioned to allow advertisers to get both targeted traffic and sales, – but so is everyone else.  However, by writing articles, the Internet marketers who incorporate Google AdSense, can also make more money online, if done properly with this internet marketing strategy.

  

3.2       Keyword Positioning Strategies

 The objective of applying key word search techniques is to meet client needs with minimal effort.  This equates to higher profits, better budgeting and a faster return on investment.  It is accomplished by managing the web site’s traffic relative to the investment output.  The impact of the key word searches, is measured by the competitiveness of the data used as well as the popularity of the applied data.  The right competitive mix of keyword search usage allows the search engine to be optimized; to measure the traffic on investment of any keywords. 

 

3.3       Search Engine Optimization

 To optimize the search engine performance, one has to take into account certain factors.  For example, one has to equate a webmaster’s degree of intent to compete.  They also have to mitigate any obstacle that may impede the ranking for a targeted keyword

 Other factors to take into account include:

-          data integrity

-          impact of automated searches

-          manipulation of data collected by search engines

-          relativity and consistency

-          seasonal data

-          private keyword sources

 

 4.0       SEO OPTIMIZATION  STRATEGIES

 4.1       Effective Online Search Marketing

Effective search engine marketing is an ongoing qualified measurement and improvement program.  Such a program has to constantly scrutinize the statistical data being collected to optimize the search engine marketing campaign.  Adjustments have to be made regularly for the highest possible return on investment.

 A reliable internet online marketing experience is mandatory to provide services such as:

 -          Building professional, search engine friendly web sites

-          Making the best presentation of your company to potential clients

-          Branding in the global marketplace

-          Structuring paid search marketing campaigns

-          Designing landing pages that convert to leads

-          Creating dynamic web content

-          Providing measurable results

 The goal of keyword researches is to obtain search volume estimates.  This is essential to maximize search engine optimization. An organization wants to make sure their online subscribers are expanding their efforts on the most leveraged keywords. Usually these are the keywords or terms with the most searches.

 

4.2       Maximizing Return in Investment

 To maximize the return on your investment, one has to closely monitor certain keyword search variables. 

 4.2.1        Keyword Matches

 Keyword searches are impacted by:

 -          Total Matches

-          Exact Matches

-          InURL Matches

-          InAnchor Matches

-          InTitle matches

-          inText Matches

 

4.2.2        Page Links

 The strength of a site’s inbound links is related to the page ranking applied by the search engine. To determine the strength of the inbound links in relation to its derived page ranking, one has to understand the driving force and resulting impact of the search engine’s page ranking? The page rank of the URL is in essence a function of all back links pointing to it. These back links come from inside and outside the domain.

 Furthermore, pages are ranked based on a series of variables:

 -          Ranking Page Links

-          Ranking Page PageRank

-          Ranking Page In Title

-          Ranking Page inText, etc.

 Another goal of keyword searches is to ensure your domain is properly ranked.  Variations on the key phrases one has selected within their domain can have a significant impact of your search engines’ optimization. Sometimes the first phrase that comes to mind isn’t the first one to come to the searcher’s mind.  For instance, if you’re selling a technical product or one that involves technical jargon, a person may not relate to the terminology used within your domain.

 

4.2.3    Domain Ranking

 Domains are ranked as follows:

 -          Ranking Domain Links

-          Ranking Domain PageRank

-          Ranking Domain Age

 Following the above noted matrix guidelines will allow the search engine to be optimized for your Internet marketing campaign.  You should start to measure the increasing return on your on-line marketing campaign’s investment.

 Keep close tabs on key PPC (pay-per-click) metrics such as CTR (click-through-rate) and conversion rates by keyword, as well as quality score. Tweak your campaign by dialing down losers and boosting winners. The goal here isn’t only to gather data, but ideally to get conversions as well!

 

5.0 IMPLEMENTATION STRATEGIES

 5.1 Evaluating New Technologies

 Investing in the Search Engine Optimization strategies – information technology solution is an important part of staying competitive with potentially positive impacts on growth, risk, and online marketing outcomes. When evaluating new keyword techniques, there are several important issues the Business Analyst has to consider.

 The project objective is to provide “personalized keywords” and the intersections between the emerging

fields and the electronic data records. This entails the planning for and executing projects to meet

business and target marketing objectives.

 

5.2       Business Analysis Project Scope:

 Within the scope of the project the Business Analyst will examine the Search Engine Optimization -

information technology solution:

 1. How the technology is utilized to mitigate key risk factors such as errors in keyword identification and delays in search report availability

2. What’s available and what’s on the in automation, including interfacing with processing devices as well as new labeling technologies

3. Integrating data from multiple sources into a single data record (inbound results)

4. Training – as new technologies emerge or become available, how do you build the necessary skill sets?

 

5.3       Target Marketing

 Evolving Standards of Keyword Searches:

 - Is the standard advancing in a particular field?

- Does the peer-reviewed literature and regulators support the advance?

- Do users and stakeholders expect the highest standard, and if so, what is the liability risk of not upgrading?

 Search Engine Outcomes:

 - What effect will the new technology have on keyword search outcomes?

- Will outcomes improve, stay the same, or worsen?

 Workflow Efficiencies:

 - What impact will the new technology have on workflow efficiencies?

- Will it increase capacity?

- What effects will it have on human resources in terms of increased revenue streams and return on investment?

- Will it improve operations?

- Can the technology be incorporated into a lean operation?

 Differentiation:

 - Does the technology allow you to stand out from other web sites?

- Is it a marketing differentiator?

  

5.4       Working with the Technology Partner:

 Does the Search Engine Optimization – information technology solution have a proven implementation team that will analyze specific business needs and customize the solution to meet them?

  

5.5              Support Resources:

 Does the Search Engine Optimization – information technology solution provide support resources for

marketing, training, and educational opportunities?

 Greater accuracy is based on a statistically significant improvement in sensitivity and a statistically significant improvement in specificity of the individual marketing campaign. False-negative reduction is based on a statistically significant improvement in sensitivity.

  

5.6       Return on Investment:

 Providing additional tests represents an improvement for keyword search results in terms of maximized access to your web site.

 

 6.0       DELIVERABLES

 The objective is top increase the web site throughput capacity. This can have a positive impact on revenue streams, client consistency, traffic flow standardization, reproducibility, and revenue growth.

- The Business Analyst conducts, and directs the analysis of business problems to be solved with automated systems

- Partners with users to identify, evaluate, and develop systems and procedures, which are, cost effective and meet functional requirements

- Plans and executes unit, integration, and acceptance testing

- Creates specifications for systems to meet business requirements

- Designs details of automated systems

- Leads cross-functional linked teams to address business or systems issues

- Plans, conduct, and direct the analysis of business problems to be solved with automated systems

- Partners with users to identify, evaluate, and develop systems and procedures which are cost effective and meet user requirements

- Plans and executes keyword search integration, and acceptance testing

- Creates specifications for systems to meet financial targets

- Designs details of automated financial systems

- Leads cross-functional linked teams to address business or revenue issues

- Enhances efficiency through customizable search engine workflow

- Improves diagnostic processes and search engine financial interpretations

- Provides convenient, immediate access to comprehensive keyword search financial data

- Decreases diagnosis delivery turnaround time

- Eliminates errors and redundancy caused by recording results via ETL system

- Improves transcription workflow

- Increases revenue through efficient, accurate coding and charge capture

- Lowers total cost of campaign

 

 7.0       QUANTITATIVE & MEASURABLE RESULTS

Search engines today face many challenges. Revenue generation and competitive differentiation are key to their success in overcoming those challenges. The proposed search engine systems integration and implementation overcome many of the inherent challenges of a consolidating marketplace, workflow inefficiencies, and mitigate liability.  This is paramount in the advancement of the standard of search engine optimization and thereby creating a positive financial impact on both traffic revenues and business outcomes.

 The Business Analyst will continue to evaluate the development of new technologies that will address the needs of search engine optimization.

 

 7.1       Functional Next Step

 Performing a business needs assessment is a powerful method to diagnose workflow inefficiencies and identify opportunities for financial improvement and revenue growth.

 What to look for in the Search Engine Optimization – information technology solution:

 1. Deliver current, evolving optimization standards

2. Improve keyword search financial outcomes

3. Expand revenue capacity

4. Improve workflow efficiencies

5. Provide a business needs assessment and support throughout implementation

6. Support resources will make a significant contribution to keyword screening and search engine management

7. Flexible task-driven workflow search engine

8. Full keyword context with embedded dictation and transcription workflow

9. Encoding and mapping to keyword search optimization standard codes

10. Common terminology manager

11. Comprehensive, accurate activities-based costing

13. Integrated search engine methodologies

14. Common platform and service methodology