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Search Engine Optimization- Why You Should Pay For It

There is no denying the fact that search engine optimization is one of the most effective means of Internet marketing. While it is true that you can conduct some optimization by yourself but if you really want to catapult your rankings then you would be better off hiring a professional SEO company.

It is important to understand that SEO is a time-consuming and demanding field. This is why it is a good idea to hire specialists that have dedicated their business to this particular forte and acquired specialization. On the other hand if you were to conduct the optimization efforts on your own website it would take a considerable amount of your time and your other business priorities will suffer. This compromise would not be worthwhile because you would not be able to bring about the kind of results that a professional SEO company would.

Since algorithm trends keep changing every day the effectiveness of optimization techniques also goes up and down. The experts in this field are well aware of these algorithm trends and study them continuously in order to keep their campaigns up to date with the latest trends. They have the knowledge and experience to formulate effective and efficient SEO strategies based on the particular requirements of every website. Furthermore one of the most important things is that they have access to a wide range of search engine optimization tools that can be used to optimize your website as well as keep track of the efforts and the results that they are bearing.

There are many delicate aspects of search engine optimization which the common Internet user is not well aware of. In fact it is focus on detail that differentiates a successful campaign from a failed one and this is what a professional SEO company guarantees with its services.

Now the cost of hiring a professional SEO consultant may be keeping you back from this idea but the fact of the matter is that you do not have to pay a fortune in order to acquire the services. Shop around intelligently and look for affordable yet reliable and experienced search engine optimization specialists.

What Qualities Should Search Engine Optimization Specialists Have?

The basic aim of Internet Marketing is to list websites in the top of search engine search results and to create target visitors in the site so as to generate more sales and desired profits for websites’ products and services. All this requires the services of search engine optimization (SEO) Specialists. A Search engine optimization specialist is a person who must have deep knowledge about all internet marketing techniques; some of them are as follows:
• Search engine optimization specialist should be able to promote and optimize the website on the basis of targeted keywords.
• Search engine optimization specialist must be able to design a proper navigation structure for the website on the basis of keywords.
• Search engine optimization specialist must be well versed to create Meta tags for the website.
• He must be able to generate more traffic.
• He must have knowledge about Image Optimization, Anchor Optimization and URL Optimization.
• He must be well versed with all techniques like directory submissions, forums postings, link building techniques and rules for link exchange.
• He must be able to provide online customer support to the client on special SEO matters as and when required.
• Search engine optimization specialist must have the ability to promote website in a given time period.
• He should always use White Hat Techniques and Organic SEO methods.
• Search engine optimization specialist must be able to generate and handle reports for sending it to clients.
Outsourcing Technologies, one of the leading SEO companies in India offers all types of Internet Marketing, Link Building, Data Entry and SEO services at hard to believe prices to make your website rank well in major search engines like Google, Yahoo, MSN, Alta Vista, HotBot, and others for your targeted keywords. Search engine optimization specialists at Outsourcing Technologies study your competitor’s website and keywords in detail and implement SEO and Internet marketing strategies accordingly.
If you want to avail SEO services from search engine optimization specialists at Outsourcing Technologies, please visit the site http://www.outsourcingtechnologies.com

How Much Should One Pay For Search Engine Optimization Service?

This is a question which comes up very often – should you pay for affordable SEO services? And if you would, how much should you pay for them? A lot of people have been burned by these services, but lots of individuals have extremely benefited from them too. So, how much should you spend – if you should, at all? Like any business transaction, you should take this matter into consideration – spend only when you are completely sure, and if you are completely comfortable about spending.

People pay for search engine consultants because they think that search engine optimization is a hard thing. Truth be told, it’s not something that is entirely hard, but it could be very time consuming for the non-professional.SEO takes time, effort, dedication, strategy, skill, technique and experience. You can take SEO into your own hands, but only if you have the time and patience to learn. If not, then there are a lot of search engine optimization firms and consultants who are ready to help you with your needs.

If you decide to push through with paying for SEO services, there are some things you should take into consideration to make sure that you get value for your cash and that you don’t end up overpaying for what you get.

* Set a realistic goal and budget: Create a budget which depends on your needs, on the industry, the length of time and the outcome which is projected. However, if you wish to find your website on the top ten of the search engine results page for a specific key phrase, then expect to pay for the privilege.

* Shop around: Look around for plenty of experts and firms and do not settle for the first one you find. Search engine optimization services are fast becoming a profitable industry- there are a lot of professionals and firms out there, and plenty of scammers too. Never settle for inexpensive or cheap choices, but search for effectiveness and strategy. Anyone could try to do SEO work, but not all could produce good results. Therefore, technique and strategy is extremely important.

* Remember that ‘cheap’ hardly ever means ‘best’: Good SEO consultants are experts in their field, and they are not going to come cheap. Though, they’re worth every single dollar that you spend. SEO services

* Look for reviews: Ask for referrals, references or portfolios and verify them. A good SEO service provider should be capable of giving you references or samples of their qualifying work and web sites. Verifying them isn’t quite an easy task, but verify and reach out as much as you can. Don’t be fooled by testimonials, as this is a way that many shady businesses overwhelm newbies and individuals looking for good deals.

Follow these tips and find the right search engine optimization service provider that fits your needs and budget.
SeoPartner.com has been amazing in seo management and website marketing services.

Seven Free Search Engine Resources You Should be Using Now

Ask any business person who’s website is at the top of the search engines if his/her site is making money, and the answer is almost always “yes”.

An example is Glenn Canady, the author of “Gorilla Marketing” who employed only one of these strategies, and it made him over million dollars.

The fact is, search engines can get you an enormous amount of traffic, and it’s traffic to your sites that’s free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I’ve included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.

1. Optimize your site.
To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

a. Search Engine Optimization Fast Start Ebook will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I’ve seen on search engine optimization.

b. Web CEO – This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I’ve ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a search engine optimization course as part of the package.

2. Develop a linking strategy.
One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that’s another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

To help you develop an effective strategy, I recommend that you read “Linking Matters” – This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.

3. Develop a content strategy.
The truth is, “Content is King”. Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

No other strategy that I have employed has brought me more business than this one.

To find sites that accept articles, go here: This is one of the sites that I use because it’s one of the oldest, and most reputable sites online for finding information on ezines. Unfortunately, there’s no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.

However, if the thought of writing your own content gives you nightmares, there’s a way around this.

You can use public domain information. Public domain information is information that is free to use because it’s in the public arena, or the copyright has expired.

To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum – You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.

The third content strategy you need to consider is blogging.

What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.

Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.

Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.

Finally, to keep abreast of what’s happening with search engines, you need to subscribe to Search Engine Watch – This site offers tons of resources, news, and a newsletter on search engine optimization.

Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.
If you want to effectively market your website in the search engines, these free tools are the best for helping you raise your search engine rankings.

Seven Free Search Engine Resources You Should be Using Now

Ask any business person who’s website is at the top of the search engines if his/her site is making money, and the answer is almost always “yes”.

An example is Glenn Canady, the author of “Gorilla Marketing” who employed only one of these strategies, and it made him over million dollars.

The fact is, search engines can get you an enormous amount of traffic, and it’s traffic to your sites that’s free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I’ve included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.

1. Optimize your site.
To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

a. Search Engine Optimization Fast Start Ebook will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I’ve seen on search engine optimization.

b. Web CEO – This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I’ve ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a search engine optimization course as part of the package.

2. Develop a linking strategy.
One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that’s another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

To help you develop an effective strategy, I recommend that you read “Linking Matters” – This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.

3. Develop a content strategy.
The truth is, “Content is King”. Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

No other strategy that I have employed has brought me more business than this one.

To find sites that accept articles, go here: This is one of the sites that I use because it’s one of the oldest and most reputable sites online for finding information on ezines. Unfortunately, there’s no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.

However, if the thought of writing your own content gives you nightmares, there’s a way around this.

You can use public domain information. Public domain information is information that is free to use because it’s in the public arena, or the copyright has expired.

To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum – You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.

The third content strategy you need to consider is blogging.

What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.

Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.

Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.

Finally, to keep abreast of what’s happening with search engines, you need to subscribe to Search Engine Watch – This site offers tons of resources, news, and a newsletter on search engine optimization.

Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.
If you want to effectively market your website in the search engines, these free tools are the best for helping you raise your search engine rankings.

Seven Free Search Engine Resources You Should be Using as of Now

Ask any business person who’s website is at the top of t(e search engines if his/her site is making money, and the answer is almost always “yes”.

An example is Glenn Canady, the authkr of “Gorilla Marketing” wh/ employed only one of these strategies, and it made hi- over million Dollars.

The fact is, seArch engines can get you an enormous amount of traffic, and it’s traffic to your 3ites that’s free. Howefer, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I’ve included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.

1. Optimize your site.
To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

a. Search Engine Optimization Fast Start Ebook will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I’ve seen on search engine optimization.

b. Web CEO – This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I’ve ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a search engine optimization course as part of the package.

2. Develop a linking strategy.
One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that’s another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

To help you develop an effective strategy, I recommend that you read “Linking Matters” – This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.

3. Develop a content strategy.
The truth is, “Content is King”. Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

No other strategy that I have employed has brought me more business than this one.

To find sites that accept articles, go here: This is one of the sites that I use because it’s one of the oldest and most reputable sites online for finding information on ezines. Unfortunately, there’s no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.

However, if the thought of writing your own content gives you nightmares, there’s a way around this.

You can use public domain information. Public domain information is information that is free to use because it’s in the public arena, or the copyright has expired.

To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum – You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.

The third content strategy you need to consider is blogging.

What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.

Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.

Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.

Finally, to keep abreast of what’s happening with search engines, you need to subscribe to Search Engine Watch – This site offers tons of resources, news, and a newsletter on search engine optimization.

Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.
If you want to effectively market your website in the search engines, these free tools are the best for helping you raise your search engine rankings.

Why You Should Go for Search Engine Optimization in Three Search Engines

When you talk about search engine optimization, you would usually associate it with Google. After all, it’s the best search engine in the world, isn’t it? It has the highest traffic among all search engines, and perhaps the biggest network. So popular it is that “Google” has just been accepted in Merriam-Webster Dictionary as a verb.  

It is also considered as an authority when it comes to websites. Google has perhaps the most stringent rules when it comes to indexing your web pages. They have too many requirements in terms of relevance, keyword use, keyword density, number of web pages, size of your website, inbound links, and a whole lot more. That’s why if your website gets listed in Google, then it means that you can already be trusted by Internet users.  

However, you should keep in mind that Google is not the only search engine in the World Wide Web today. You also have two major websites called Yahoo and MSN. If you want to take advantage of traffic, page rank, and great visibility for your web pages, you should aspire on optimizing your website for these three search engines.  

Why Is It Important? 

As mentioned, Google possesses the longest list of requirements for indexing. Hence, it will definitely take months before you can have some of your pages included in their database. Moreover, your page rank doesn’t start at high scores such as 3 5o 5. At the very least, you’d get 1 or 2, unless you have already built excellent inbound links, well-optimized contents, and validated HTML codes. This means that your web pages don’t really appear on the first pages of search results at the start.  

You need to optimize your website for Yahoo and MSN as form of leverage. While you’re waiting to climb to the top in Google, you can benefit from the high traffic and good placement that these two search engines offer to Internet marketers. Besides, you can never really underestimate the traffic that these search engines can give you. They still have millions of Internet visitors every day.  

How Can You Perform Tri-SEO? 

Since you’re dealing with three different search engines with varied algorithms, it would be quite difficult for you to perform search engine optimization. For one, you have to be mindful of any new rules that each of these search engines implement. If you have not been paying attention, you could be penalized, and you would lose your chances of getting your web pages indexed immediately.  

Because of the complexity, you may want to leave the search engine optimization to an expert. In Dallas, there would always be an SEO company that can help you with tri-SEO. Their specialists understand the different rules set up by these three search engines and can find common grounds, so their optimization strategies can already apply for Google, Yahoo, and MSN. They can also keep track of your website’s progress to make sure that you’re getting traffic and excellent page rank from these search engines.  

3 Search Engine Optimization Rules That You Should Follow

Search engine optimization is the single number one way to get high traffic to a website. Sites which rank in the top of search engine returns for popular search engines get many times the amount of traffic as sites which rank farther down.

So whether you just have a website you want to get traffic to or you have a product site you are looking to increase traffic to, there are some simple search engine optimization rules to follow which will help you make the most out of those keyword searches that millions of people run every day.

Follow the Search Engine Optimization Rules of the key Search Engines   – If you do not know what the guidelines are about correct search engine techniques, you need to find out.

If you break the rules, you might think you are outwitting the search engines in the short term, but your websites are guaranteed to suffer from no indexing or being dropped if you try to take short-cuts, especially if you believe the promotional sales letters put up by some self-proclaimed Gurus.

You need to learn the Search Engine Optimization Rules to develop the best SEO  techniques, such as using  relevant returns and appropriate keywords since they can become indexed. You will notice sites such as Wikipedia ranking near or at the top of almost all relevant search engine returns.

This is because they have been indexed as having accurate and relevant content. The search engine wants the user to have the best experience possible, so these sites are almost always at the top.

Creating a Site Map is very important to all the top search engines, and then you need to notify them of the url where they can find your site map.

Creating a Blog on your site, that pings the search engine whenever your site is updated with new content or specific blog posts, is essential in today’s www environment.

Make sure you are fully utilizing the free website services of network sites like Squidoo, Geocities, MySpace, Facebook, Twitter, Delicious, Stumbleupon and similar.  They provide good high Page Rank linking to your site, and a flow of interested readers who click through to your site as well.

There are many, many online sources where you can learn for free how to use these to optimize your website. You can also use YouTube and similar video sites to promote your site.  You can use your free Windows Movie Maker software already on your computer!  Just add some graphics and you can record a message or just load some jazzy music as a soundtrack.  It really can be fast and fun to create witty or dramatic videos, and they may become ‘viral marketing’ tools for you as well.

You can also create free eBooks and reports that your visitors can download from your site to make it more ‘sticky’ for visitors, as search engines also pay attention to how long your visitor stays on your website when they create rankings.  If you load the free book also to Scribd.com the search engines index the book, and the tags you loaded there.  Sometimes Scribd will index your new book within 30 minutes of you loading it!

Remember Every Page – Every single page counts when considering the search engine optimization rules. While the home page may be the one you focus on, it is important that all relevant pages take advantage of search engine optimization rules so that people have an even greater chance of coming across your content.

Make sure you fill your tags and titles on each page with relevant search engine keywords.

Check every page to make sure you don’t have any broken internal or external website links, or broken graphic links as search engines loathe this problem.

If you are not an expert in preparing html code, you need to buy software like Dreamweaver to be able to follow the search engine optimization rules, as they react badly when your code breaks them.

Keep It Natural – One of the most important things to remember is to keep your content natural. Basic search engines optimization rules require you to fill your content with keywords in order to rank high.

But if that content comes off as spam or is impossible to read because it focuses only on keyword percentage, the site may be indexed as spam with search engines, ruining your ranking. You want to have a site that appears to have been written for an intended purpose other than simply ranking high. Relevance is key, but natural flow is what keeps people coming back.

If you follow some of these simple search engine optimization rules, you will find your rank quickly rising in search engine returns. If you follow some of these simple search engine optimization rules, you will find your rank quickly rising in search engine returns.  You can also watch your progress in SEO by keeping an eye on your Alexa.com Rankings as that is updated daily, and gives you plenty of warning if your sites are slipping in their performance and rankings.

They have numerous bots working for them, crawling the web and determining how content should rank. If  you follow these search engine optimization rules, you will surely have a site which returns at a high rank with relevant content.

To ensure your site is following all the search engine optimization rules, and you are a ‘newbie’ to website building, it may be best for you to hire the services of a SEO consultant so that you can learn from an expert.

Better search engine optimization Could Help Push the Economic Recovery – SEO Cost Should Not Be Deterrent

U.S. Small Businesses are crucial to accelerating the Economic Recovery – both nationally and world-wide. demand, however, remains in most markets, and until consumer demand improves, the broader business outlook will likely remain uncertain.
Evidence suggests, however, that there could be a significant opportunity for small businesses to stimulate more demand for their products and services by simply improving the search engine optimization of their websites.

Fundamental SEO (search engine optimization ) is seriously flawed or lacking for most business websites. The impact of this is that most small business websites fail to rank in the search engines where potential customers can find them for the products and services they are promoting. Sites that are not ranked on the first page of Google, Yahoo, Bing, or others are largely invisible to prospective customers. Search Engine Ranking Position (or “SERP”) for keywords and terms that attract prospective customers should be a managed metric of nearly every business.

While large corporations make important investments in their online marketing efforts, many small businesses continue to view their web presence as an “online brochure”. Part of this problem emanates from the fact that small businesses commonly lack the money toinvest in marketing, so the owners try to perform as webmasters, marketers, and sales people, in addition to their executive functions, regardless of their knowledge.

Implementing basic Search Engine Optimization principles for “organic” or “natural” SERP is generally the most cost-effective marketing a small company can make – and offers the highest probable ROI. Professional search engine optimization costs less than one may expect, and basic SEO packages should be easily affordable for many small business owners (For sample visit: ). SEO costs range from zero to thousands of dollars, but it should be understood that even a relatively modest investment in search engine optimization can return powerful results. Considering the overall importance of Serp, one would think that allocating a small amount of the budget to attaining and maintaining Google front page Results would be a high priority.

Another major sales opportunity for many businesses rests in the ability to capture visitor contact information for lead generation purposes. Few small businesses actually monitor, measure and manage their website traffic, much less capture website visitor details. The failure to capture visitor contact information in a system for follow-up and sale process “nurturing” represents a great “untapped” opportunity to the businesses individually, and to the economy overall.

Five Search Engine Optimization Tools you Should be Using

As an SEO & SEM consultant, I’m constantly looking for ways to improve my productivity and effectiveness. In this quick post, I’d thought I’d share 5 tools that are making my life a heck of a lot easier.

SEO Digger: My top fav right now, this innovative tool allows you to see which search queries you are ranking in the top 20 Google results for. According to the SEO Digger site, here’s how it works: “Seodigger works by building a reverse index. The first 20 SERP results are saved from 60 million search requests. Then, a “backward index” of the search engine is built, linking sites with keywords these sites can be found by.” For me, the tool is useful because it shows me keyword phrases that I haven’t intentionally optimized for, but present a great opportunity for capturing good traffic with a little work.
Google AdPreview: A godsend for PPC marketers, this tool allows you to see ads as they appear to the normal Google visitor performing a search. (typically your Adwords

ads don’t appear for your own searches when you are logged in). You can also

change your geographic location in order to preview local ads as someone

would in other part of the world.
SEO Book’s Firefox Plugin: This is the one Firefox plugin I can’t live without. The plugin shows 22 SEO metrics directly on the Google SERP, including incoming links, PageRank, Technorati Rank, Domain age, and more. You can also right click on any webpage and look at these same metrics at a glance.
Google Sets: This Google labs tool is a great way of generating related keyword ideas. Basically, you enter a few keywords, and Google generates a list of related search terms. While the regular Google Keyword tool also generates keyword suggestions, Google Sets takes into account more than just one keyword phrase at a time.
AdCenter Keyword Mutation Tool: Microsoft AdCenter’s keyword

mutation tool is great for finding misspellings.