What is your reason for a website redesign?

I’ve been reading this article from Gerry Mcgovern with a heading ‘Web redesign is bad strategy’.

http://www.gerrymcgovern.com/nt/2007/nt-2007-07-30-redesign.htm

My reasons for a website redesign is to respond from customer feedback about the site, reviews from usability experts, company rebranding and make the site visually appealing.

Another would be to make a site SEO friendly. Search Engine Optimisation is more than just ‘keywords’ and ‘descriptions’ but contents. Search engines cant read Flash pages and images needs ‘alt’ tags.

What is your reason for a website redesign?

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